Marketing Programs Manager / Campaign Manager

Us:We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.Check us out here:Managed Services | Who we are | Fluid TalentSound good to you?Role:We are looking for a Marketing Programs Manager / Campaign Manager responsible for execution, management, optimization and performance of global marketing campaigns across our clients organization. This role will bring together all marketing stakeholders to build and execute a comprehensive go-to-market strategy that engages our audience through all phases of the customer journey. In this role, you will collaborate cross-functionally with various teams within the wider business, develop new campaign creatives, and identify learnings to inform campaign optimizations and new campaign ideas.You:We are looking for someone with extensive B2B campaign marketing experience who will:Create and execute new marketing campaigns across channelsHave a thorough understanding of digital marketingDevelop and launch new campaigns to help customers see value from the productRigorously test and continually optimize current campaigns and channelsCollaborate cross-functionally to develop messaging and creativeMonitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testingWork to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customersCreate new campaigns with unique audience segmentationThe ideal candidate has:Have firm ideas of what constitutes good campaigns that will help customers - and how to test out new ideasA self-starter with 5+ years of campaign management experience with B2B audiences at a high growth / high tech companyExperience building strategy and execution of marketing campaigns across various channelsProven ability to drive customer engagement and retention (nurture and retention)Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentationExcellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need helpExtremely strong collaboration skills with deep experience working across other Marketing teams (product marketing, content marketing, digital marketing); experience partnering with Customer Success a plus but not requiredA keen eye for design and copyStrong analytical skills with a passion for testing and measuring resultsOperational experience working in a large global organizationBe adept at communication and creative development across all channelsThink out of the box - you’re a creative problem solverUnderstanding of budgets and work closely to maximize spendBe a "People Person"Client focused and seek delivery excellenceExperience with Wrike project tracking software a plusUnderstanding of Sales Navigator a plus but not required