Marketing Senior Manager, Pepsi;市场高级经理，百事品牌

Overview Lead Pepsi more & new platform to drive brand penetration and brand power elevation Lead Pepsi more & new platform to drive brand penetration and brand power elevationResponsibilitiesLead NAMA brand communication strategy to further double down on the business growthDeliver annual marketing calendar for NAMA including content, media, celebrity/ IP assets development and landing omni-channelLead platform of new to reimagine cola and build future-proof portfolio and new engagement modelLead Pepsi 文旅strategy to drive penetration in OOHSupport brand lead on critical business plan development: JBP, AOP, QPP & IMCManage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOAQualificationsSolid marketing fundamentals - strong business E2E mindset and passion to build an iconic brandAgility and change management due to market, consumer and channel dynamicsStrong communication skills and collaboration both internally and externallyAbility to think differently and change status quo