Marketing Specialist

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Relevant financial Metrics §  Opex – Budget Management§  NAA, SAA and Booked Charge Volume§  Campaign Performance KPI´sRole Summary1.       Rationale of having this position: The role is in charge to develop and execute the Acquisition Marketing strategy that supports the objectives of the ICS Sales Commercial segment.2. Impact on results that this position must generate: This position has direct responsibility for implementing internal and external lead generation partnerships, manage acquisition campaign through the CRM Platform Salesforce, while supporting offline and online marketing collateral materials development.Key ResponsibilitiesLead the end-to-end marketing acquisition strategies execution, including:Lead internal and external lead generation initiativesFull tracking of lead generation campaigns performanceWorking with creative agencies to develop marketing collateral.Working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.Measuring campaign performance to inform future actions.Leverage reporting on marketing campaigns to derive insights and make analytical based decisions to inform our strategies, including:Assess performance against KPIs and support annual strategic marketing planning.Supporting the development and execution of new capabilities, customer experiences & treatments.Identification of user journey gaps & optimization opportunities.Manage the deployment of marketing, projects & capabilities, including:Working effectively across broader Amex teams (Servicing, Legal, Compliance, Technologies, International Center of Excellence, etc.).Partnering with internal marketing teams on developing & deploying marketing communications.Developing, testing, and launching new customer experiences and capabilities.  Position Requirements  Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.Strong focus on innovation and initiative to own a project from conception through implementation and evaluation.Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.Highly proficient in MS Office suite (Powerpoint, Excel, Word).3+ years work experience in a Marketing or Product Management function.University degree in Business or Marketing or equivalent work experience.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesOffer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.