Marketing specialist

Enhancing Loan Growth Through Targeted Financial Marketing Campaigns If you thrive at the intersection of analytics and creativity, this role lets you design CRM initiatives that truly resonate. You'll segment audiences with intention, refine automations for clarity, and align with sales teams to uplift borrower engagement. Perfect for marketing experts who appreciate transforming trends into tailored interactions across the mortgage journey. Job Description As a Marketing Specialist, you will support CRM-driven initiatives across global mortgage markets by developing automated campaigns, optimizing segmentation, strengthening customer engagement, and analyzing performance metrics. Your expertise helps enhance marketing effectiveness, improve sales alignment, and drive meaningful business results. Job Overview Employment type: Indefinite term type contractShift: 8:00 AM-5:00 PM (Colombian time)Work setup: Work From Home / Remote Exciting Perks Await!5 days work weekWeekends offWork from home arrangement20 vacation days in totalPrepaid medicineFully-customized Emapta laptop and peripheralsDirect exposure to our clientsCareer growth opportunitiesDiverse and supportive work environmentPrime Office Locations - Bogotá and MedellinUnlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)The Qualifications We Seek3+ years of relevant professional experienceExperience with Total Expert or similar CRMStrong analytical and reporting skillsExcellent writing and communication skillsPreferred Qualifications:Experience in mortgage or financial marketingKnowledge of SalesforceYour Daily TasksDevelop CRM campaigns and automationsSegment customer data to improve engagementCollaborate with sales teams to drive growthAnalyze marketing performance KPIsAbout the Client Our client is an award-winning mortgage lender recognized as the "#1 Best Large Mortgage Company to Work For." With more than 25 years of trusted service, they champion personalized lending, community-driven initiatives, and a culture built on care, growth, and positivity. Their commitment to fast closings, tailored solutions, and meaningful customer experiences makes them a standout leader in delivering exceptional home financing journeys. Your Future Team at Emapta Latam Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 1,000 clients worldwide and a team of over 10,000 talented professionals, Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia, where your skills are valued, and your career ambitions are supported. #EmaptaEra