Marketing Specialist

About Floatmap EngineeringFloatmap Engineering delivers complete construction solutions - from detailed designs and technical assets to expert project management. What sets us apart is our agile approach and a highly collaborative team that works seamlessly to adapt quickly, share expertise, and drive results. Together, we deliver innovative, high-quality solutions faster than traditional methods, turning complex ideas into practical outcomes that keep our clients ahead.Role DescriptionThis is a full-time role for a Marketing & Media Buying Specialist located in Alexandria, Egypt. The Marketing will be responsible for developing and executing marketing strategies, conducting market research, managing media buying activities, and ensuring excellent customer service. Day-to-day tasks will include collaborating with the sales team, communicating with clients, and analyzing market trends.QualificationsExcellent Communication and Customer Service skillsExcellent written and verbal communication skills in both Arabic & English is a mustConduct market research and competitor analysis to identify trends and opportunitiesStrong Sales and Marketing Strategy skillsDevelop and execute digital marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.Track, analyze, and report on campaign performance metrics (CTR, CPC, conversion rate, etc.)Collaborate with the Business Development team to ensure marketing aligns with client acquisition goalsOversee the creation of marketing content (social media posts, brochures, case studies, videos) in line with Floatmap’s brandSupport event marketing, PR, and digital presence to strengthen Floatmap’s market positionBachelor's degree in Marketing, Business, or related field