Senior Marketing Specialist

We’re Hiring: Senior Marketing SpecialistHiring Company: Naqsh F&B GroupBrands: Akleh Egypt | Nazim CoffeeLocation: Cairo, EgyptExperience: 3–5 YearsAbout NaqshNaqsh is a creative F&B group home to two distinctive brands — Akleh Egypt, a Levant-inspired fast-food concept redefining authentic street flavors, and Nazim Coffee, a modern coffee brand celebrating craftsmanship and serenity in every cup.We’re looking for a Senior Marketing Specialist to join our growing team — someone who can blend creativity with structure, strategy with execution, and bring energy and ownership to every campaign.What You’ll Do 1. Marketing Strategy & PlanningHelp shape the marketing direction of Akleh and Nazim through thoughtful strategy and creative campaigns.Plan and execute seasonal promotions, product launches, and store openings that drive awareness and engagement.Collaborate closely with management to align marketing initiatives with business objectives.Contribute ideas that keep both brands fresh, relevant, and ahead of trends. 2. Campaign Management & CoordinationAct as the main point of contact with our marketing agencies (creative, digital, media buying, production, PR).Lead campaign briefs, follow up on deliverables, and ensure everything runs on time and on-brand.Stay hands-on during activations, events, and shoot days — keeping a cool head and agile mindset as plans shift in real time.Communicate clearly with all stakeholders, ensuring alignment and smooth execution from start to finish.3. Performance Tracking & ReportingOversee campaign analytics, social media performance, and paid media results.Prepare marketing reports and dashboards for management, highlighting insights and optimization ideas.Keep an eye on competitors and market trends to identify new opportunities for growth.4. Content Direction & ProductionGuide the creative process for both brands — from brainstorming to shoot supervision.Work closely with production teams, photographers, and editors to bring campaigns to life.Ensure every piece of content — whether a TikTok, reel, or in-store poster — reflects the unique identity of Akleh and Nazim.Participate in ideation sessions that bring together data, creativity, and storytelling.5. Brand Growth & ManagementSafeguard brand identity and consistency across all touchpoints.Support the design and rollout of marketing materials, packaging, and store communication.Collaborate across departments (operations, finance, HR) to ensure marketing supports business goals.Represent Naqsh brands professionally during events, partnerships, and public appearances.  Job Requirements3–5 years of experience in marketing, brand management, or agency coordination (F&B experience is a must).Excellent communication and interpersonal skills — you’re comfortable managing multiple teams and partners.Strong organization and follow-up skills — you keep projects on track and details in order.Natural agility and flexibility — you adapt easily to fast-moving campaigns, activations, and production schedules.Analytical mindset with basic reporting and dashboard skills (Excel/Google Sheets, Meta/Google Ads dashboards).Creative sense and passion for storytelling through visual and digital media.Bachelor’s degree in Marketing, Business, or a related field.What You’ll GainThe chance to lead marketing for two unique, growing brands under Naqsh’s vision.Diverse experience across strategy, content, analytics, and creative production.A fast-paced, supportive work environment that values initiative, creativity, and ownership.Real impact — your work will directly shape how thousands experience Akleh and Nazim every day.