Marketing Specialist (m/f/d)

As a Marketing Specialist (m/f/d) based in Bratislava, you will play a pivotal role in shaping and executing our marketing strategy for the Slovakian market. Working closely with both the global marketing team and the Regional Sales Manager, you will define market-specific priorities and drive impactful campaigns. This position offers the opportunity to manage diverse projects, collaborate with international colleagues, and contribute to the overall growth of our business in Slovakia. If you are passionate about digital marketing and eager to make a difference in a dynamic environment, we look forward to your application.Your responsibilityDefine marketing and communication priorities for the Slovakian market in collaboration with the global marketing team and Regional Sales ManagerManage and optimize lead generation and nurturing processes to ensure a steady pipeline of qualified prospectsCreate and publish engaging content across social media platforms such as Facebook, LinkedIn, and YouTubeDevelop and implement email marketing campaigns, including automation and performance analysisOversee content management for the country website using a CMS and coordinate the design and approval of marketing materialsYour competencesMarketing-specific education or comparable qualification, with 3 - 5 years of relevant experience—ideally in B2B and technical product marketingExperience in campaign planning and optimization (SEO, SEA) and familiarity with analytics tools (e.g., Google Analytics)Basic proficiency in layout and graphic design software such as InDesign and PhotoshopHands-on experience with digital tools including CRM and CMS platformsFluency in Slovakian and English is requiredYour advantagesWe welcome you to a value- and growth-oriented family business with flat hierarchies and short decision-making processesWe offer an intensive induction / training period with courses and a "foster programme" as well as continuous further training at our own Tool CampusWe reward your commitment with an attractive salary packageYour path to usDo you see yourself here? If you have any questions, feel free to contact us anytime at recruiting@hoffmann-group.com or +49 89 8391-9000.For more information about our application process, please visit our career page. Hoffmann SE, Martina Buitkamp – Corporate Human Resources. Haberlandstraße 55, 81241 Germany, Website: www.hoffmann-group.com Reference: Kennung B