Marketing Specialist

Role and ResponsibilitiesAnalyse data, insights, consumer trends and market analysis associated with best practices in the industry to build successful marketing strategiesManage social media accounts and plan for regular content postingIdentify and understand the business challenges of client and create the marketing strategy and action plan based on the insightful information provided by the entire organizationDrive and monitor the annual marketing communications plan and budget managementPlan, execute, monitor and report on digital marketing strategies, to promote brand awareness, lead generation and ultimately push for conversionsAnalyse, evaluate and identify the website engagement performance through data/metrics providedKeep the management and team informed and updated constantly on the latest industry trends and knowledge relevant to business useAdditional Notes (IF ANY)Bachelor’s degree or equivalent in a related fieldSound business knowledge to understand how marketing and digital drives business in a B2B/B2C contextStrategic thinking and effective analytical skills to evaluate industry trends or issues and create appropriate solutionClear understanding of sales funnel, customer journey and experienceHas an analytical mindset and critical thinking, with attention to detailProgressive thinker who can leverage digital marketing channels effectively to achieve growth and marketing objectives based on consumer insights and data