Martech Lead

Job DescriptionWhat Will You Do?An expert Martech Lead with a deep expertise in sophisticated marketing technology solutions, specializing in the integration and management of advanced platforms to drive customer insights, automate processes, and enhance cross-channel campaign performance. Proven ability to leverage cutting-edge tools, data science, and AI to innovate and optimize marketing strategies.Key Skills and Platforms:Advanced Martech Platforms:Customer Data Platforms (CDP): Tealium AudienceStream, Salesforce CDP, mParticleData Management Platforms (DMP): Lotame, Neustar, Adobe Audience Manager (specialized use)Demand-Side Platforms (DSP): AppNexus, Xandr, Index ExchangeContent & Personalization Engines: Optimizely, Adobe Target, Monetate, Dynamic YieldMarketing Orchestration & Automation: SAP Customer Data Cloud, SAS Customer Intelligence, Salesforce Marketing CloudIdentity Resolution & Data Unification: LiveRamp, The Trade Desk Unified ID, UID 2.0Data & Analytics Technologies:Programming & Data Handling: Python (with Pandas, NumPy, Scikit-learn), R, SQL (advanced querying, data pipeline automation)Data Lakes & Warehouses: Databricks, Snowflake, Google BigQuery, Azure Synapse AnalyticsBusiness Intelligence & Visualization: Power BI (advanced modeling), Tableau, LookerData Integration & ETL: Talend, Informatica, Azure Data Factory, FivetranCampaign & Media Activation:Programmatic Platforms: The Trade Desk, DV360 (Display & Video 360), SpotX, MediaMathAd Servers & Dynamic Creative: Celtra, Google Studio, SizmekMedia Optimization & Attribution: Visual IQ, Nielsen Attribution, Attribution AppMeasurement & Analytics Tools:Web & App Analytics: Google Analytics 4, Adobe Analytics 360, Heap AnalyticsHeatmaps & User Interaction: Hotjar, Crazy Egg, FullStoryMedia Performance & Audience Insights: Nielsen DCR, comScore, BritePoolCloud & Infrastructure:Cloud Platforms: Microsoft Azure (Data Factory, Machine Learning), AWS (S3, Glue, SageMaker), Google CloudAI & Machine Learning: Google Cloud AI, Azure Machine Learning, DataRobot, H2O.aiAI for Creative Development: Adobe Sensei, Runway ML, Lumen5Other Technologies & Integration:APIs & Data Integration: GraphQL, REST APIs, custom SDKsIdentity & Privacy Technologies: UID 2.0, Decentralized Identifiers (DIDs), Consent Management Platforms (OneTrust, TrustArc)In case you need any reasonable adjustment to continue with your process, let your recruiter know.Remember to attach your CV when applying to this vacancy.SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.