Assistant Brand Manager

Assistant Brand Manager – Balkans (Outsourcing)CREATIVITY IS OUR SUPERPOWER! It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: This person would be part of a larger ‘brand activation’ team – responsible for activating Mattel’s brands at a local level. This includes: Select and manage the range of Balkan markets. Define and manage A&P budget. Create local marketing plans and activate them. Creating presentations and presenting to retail partners. Work with the Sales team to ensure the growth targets on the brands are met. Job Description:

The Assistant Brand Manager is responsible for supporting the development of Brand and Category strategies at a local level as well as delivering local Marketing plans, tactics (4P’s) and assets that work effectively in the region in order to gain category share in a profitable way, maximize opportunities and to improve our competitive position. The role requires that the ABM works effectively with multiple contacts across the business; local Marketing team, local Sales Team, local Consumer Products and Franchise team, Regional and Global Brand teams to deliver the Brand action plans. The person will report to Marketing Manager.

What Your Impact Will Be: Develop and execute the local Brand Franchise strategies in partnership with the Brand Managers. Collaborate closely with the other members of the Marketing Team (day to day communication) for effective brand management. Media Agency management; collaborate with external partners on delivering standout campaigns with clear results and learnings. Lead local Social Media and Influencer content and calendar campaign planning and execution, working with agencies to deliver thisDeliver compelling product and marketing presentations to sales and external retailers and partners. Contribute to joint meetings with top markets and global teams offering feedback for Balkan markets.

Partner with the regional, sales, planning and supply team for day-to-day management of the Balkan business. Manage local A&P spend management in line with brand priorities. Share learnings of best practice within regional and global teams. Implement learnings from other markets where appropriateQualificationsSkillsResult orientated, winning mentality, strong will to succeed. Build strong and effective relationships with a large number of stakeholders. Ability to work in a wide variety of projects with deadlines and can multi-task accordingly. Can work effectively in a fast paced and pressurized environmentEffective communication and teamworking.

Great tactical skills, ability to react quickly to changing situations. Proactive and flexiblePositive attitude, will-do-can-doEducationDegree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualificationFluent in written and spoken English. ExperienceSignificant commercial/marketing experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience at a Licensor (preferably in the children’s sector)Experience with an international/cross-cultural environment. What It’s Like to Work Here: We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors: · We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. · We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking. · We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. We offer a competitive Package. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.

Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.