Mobile App Global Marketing Specialist (Utility/AI Creative)

Job briefOur client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services. With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.To accelerate its global expansion, particularly in EU/US markets, our client is now seeking a Mobile App Marketing Specialist to bring in a strategic professional to drive multi-channel marketing for its AI-powered mobile apps.ResponsibilitiesPlan, execute, and optimize multi-channel marketing campaigns (aligned with business goals) for AI-powered mobile apps.Collaborate with designers, developers, and product teams to ensure consistent messaging across all user touchpoints of marketing initiativesLeverage analytics tools to track campaign performance, analyze data, and implement optimizations to improve ROIStay updated on emerging marketing trends and technologies, integrating innovative approaches to evolve the apps marketing strategiesManage campaign budgets effectively, conduct A/B testing, and refine tactics to enhance performance of channels like Google Ads and Facebook AdsMaintain brand consistency in visual narratives and promotional content, supporting global user acquisition for EU/US marketsRequirementsProficient in performance marketing platforms: Google Ads, Facebook Ads, and programmatic advertising; skilled in A/B testing, campaign optimization, and budget management.Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.Experience with design tools such as Adobe Creative Suite or Figma.Strong visual storytelling and branding skills for mobile app marketing.Familiar with analytics tools like Google Analytics and other performance trackers. Excellent data interpretation ability to turn insights into actionable strategies.Results-oriented mindset with outstanding problem-solving skills. Passionate about learning and adapting to new marketing challenges.Strong collaboration and communication skills to work cross-functionally.