Motion Graphic Designer

About Mendu HerbsMendu Herbs is a premium Himalayan Shilajit resin brand, ethically sourced and grounded in Ayurvedic wellness principles. We're scaling our DTC presence internationally through Shopify and driving aggressive growth via performance marketing across Meta, TikTok, and Google Ads.The RoleWe're seeking a full-time Motion Graphics Designer & Creative Strategist to lead creative direction across all paid channels. You'll develop strategic creative pillars, produce video content and UGC assets, and provide data-driven creative recommendations that inform our paid advertising performance.Key responsibilitiesDevelop creative strategy and messaging pillars for Meta, TikTok, and Youtube campaignsDesign and produce motion graphics, animated content, and short-form videos optimized for each platformScript and direct UGC content concepts; review and refine creator submissions for brand alignmentAnalyze campaign performance data and identify winning creative patterns to optimize future productionBuild and maintain creative asset library and documentation systemsRequired qualificationsProven experience creating content for paid advertising with focus on conversion metricsPortfolio examples showing ads/videos that drove measurable ROAS improvementsProficiency in Adobe Creative Suite (After Effects, Premiere Pro) or equivalentStrong UGC scripting and direction expertiseVideo editing and post-production skillsAnalytics-driven mindset with ability to connect creative decisions to measurable outcomesProject management and ability to work independently in remote environmentPreferred qualificationsDTC eCommerce background, especially supplement or wellness brandsExperience with performance creative best practices (problem-solution, testimonial formats)Experience with Capcut and Elevenlabs