National Sales Manager – Food Service, Sri Lanka

About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.National Sales Manager – Food Service Channel, Sri LankaJob Location: Colombo, Sri LankaJob OverviewJoin our dynamic team at Flora Food Group as we expand our Out of Home (OOH) business. We are seeking a strategic and driven National Sales Manager to lead our Food Service Channel, focusing on HoReCa, Bakery, and Industrial segments. This role reports to the Country Business Head & Sales Director.What You Will Be DoingDrive Strategic Growth: Lead revenue generation and business development across HoReCa, Bakery, and Industrial segments through customer-centric strategies and territory optimizationSales & Distribution Leadership: Build and manage a high-performing sales team and distribution network aligned with business goals and profitability targetsCapability & Talent Development: Conduct training, coaching, and capability building across teams, fostering a culture of continuous learning and performanceOperational Excellence: Monitor sales performance, marketing execution, budget utilization, and ensure compliance with cold chain and financial protocolsCustomer & Partner Management: Oversee onboarding of new customers, manage distributor relationships, and ensure service coverage and satisfactionAdministrative Oversight: Maintain accurate records, manage distributor data, oversee claims and assets, and conduct regular business reviewsTeam Engagement & Training: Promote product knowledge, team motivation, and engagement through structured training and communication.So, what does it take to be successful?Bachelor’s degree in business administration, Sales, or a related field8–10 years of experience in sales/channel development, preferably in food service or FMCGStrong leadership, negotiation, and communication skillsProven success in managing HoReCa or Out-of-Home (OOH) channelsProficient in data analysis, reporting, and managing multiple prioritiesFamiliarity with industry-specific standards and compliance requirements.What’s next?Ready to make your mark? This is a career-defining opportunity to drive our Out of Home (OOH) business, in a high-energy, high-accountability environment. If you recognise yourself in this profile, please hit the apply button now and submit your application.We prefer to receive your application before 5th November 2025.We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.