Offline Marketing Specialist

Job DescriptionPlan, develop, and execute offline marketing strategies to strengthen PCS Payment’s market presence, with a primary focus on merchant-based branding and on-ground events. This includes:Creating and implementing merchant branding initiatives across PCS Payment’s POS network (2,000+ merchants), ensuring each branded merchant becomes a visible touchpoint to promote our brand to surrounding communities.Coordinating with merchants to optimize branding opportunities (storefront displays, POS materials, and promotional signage) to ensure maximum visibility.Working closely with internal teams to align offline campaigns with broader marketing objectives, ensuring consistent messaging and brand identity.Monitoring and evaluating offline marketing performance through merchant feedback, sales uplift data, and brand awareness metrics to refine future strategies.Minimum QualificationsBachelor’s degree in Marketing, Communications, or a related field.2–3 years of experience in offline marketing, event management, or brand activation, preferably in the financial, retail, or fintech sectors.Strong communication and interpersonal skills to collaborate effectively with merchants, vendors, and internal teams.Exceptional organizational skills with the ability to manage multiple campaigns and events simultaneously.Creative thinking with a strong eye for impactful visual branding.Ability to analyze campaign results and suggest data-driven improvements.Experience or knowledge in POS (Point of Sales) solutions is preferred.