Omni Channel Performance and Management Specialist

A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, lets meet!Otokoç Otomotiv, which was established in 1928 as the first investment of the Koç Group in the automotive sector and started the history of automotive in Turkey, today; Otokoç, Avis, Avis Filo, Avis Filo Maestro, Budget, Otokoç Insurance, Zipcar, Otokoç Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otokoç Parts and Lastick brands.Under the roof of Otokoç, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand; With the Zipcar brand, it offers hourly rental, that is, car sharing service, to the customers.Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions ".You too, have adopted the organizational agile working principles, giving importance to equality of opportunity and inclusiveness in the candidate and employee experience; If you want to work in a working environment that defines the values of development, innovation, cooperation, sincerity and transparency as the indispensable values of its culture, you can review the announcement details below and apply.Our position where we invite you to join us: Omni Channel Performance and Management SpecialistIf you say that you have a strong analytical side and make target and solution-oriented work a priority, and if you keep your curiosity alive with new information every day, you should take a look at the details of the advertisement!So, what responsibilities does the Omni Channel Performance and Management Specialist take on at Otokoç Otomotiv?• Analyzing and developing channel maturity for brands, activating the channels planned to be opened• Performing new customer acquisition and demand management activities• Managing and developing e-commerce channels, implementing and executing sales-enhancing activities• To fulfill and monitor the activities required for omni-channel KPIs• Online and offline lead management, performance measurement, tracking and performance improvement• Growth marketing (user acquisition, activation, and retention) activities• Set up and manage the marketing automation system• Preparing and managing content strategies, ensuring the preparation of content (newsletter, blog, whitepaper etc.)• Managing EMS and omni-channel marketing communication processes• Campaign and communication design, ensuring integrated execution• Ensuring that information on all channels is up-to-date, accurate, complete and accessible, and reducing complaints by enabling customers to access information through alternative channels• To organize the customer's pre-purchase, purchase phase and after-sales journey in accordance with customer expectations, the customer's online and offline footprint and company strategies and to carry out activities focused on improving the customer experience• To follow market, competition, customer and marketing trends and current marketing technologies and to ensure their adaptation according to the application areas• Ensuring that all business processes and all online channels gain e-commerce featuresWhat are the Required Qualifications?• Graduated from related departments of universities• Experienced in Digital/Performance marketing and Omni-channel• Agency experience or agency management experience• Knowledge of performance and campaign measurement (Google Analytics, Ads, DV360 etc.)• Knowledge of personas, customer journey mapping, segmentation, rules-based marketing• Strong human relations and communication skills• High persuasiveness• Strong analytical thinking skills,• Good command of written and spoken English• Good command of MS Office programsAlso, what do we promise you in this world?• Flexible Benefit• Koç Pension Foundation Membership• Koç Family Card Membership• Complementary Health Insurance• Private Health Insurance (Optional)• Personal Accident Insurance• Food and Service (Lunch Voucher and Cafeteria)• Birth Package and Nurse Program for Newborn Baby• Free Car Rental and Paid Leave Gift for Married Employees• Social Assistance PackageHow Do Our Recruitment Processes Proceed?Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.• Application• Preliminary assessment• Telephone and face-to-face / online interview• Inventory stage• Reference researchFor this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.Don't forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!