Online Marketing Specialist, Strategy & Planning

Job DescriptionUnderstand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generationDrive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendationsCollaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market’s different needs and cultures by deep diving into the marketing campaignsMonitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancementsCollaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and testsAct as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaignsHandle ad-hoc requests and discussion topics from local marketing teams and local country leadsOwn the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence LeadRequirementsBachelors’ degree in business administration, business analytics or other quantitative majors1 year of hands-on experience with major online marketing channelsExcellent stakeholder management skills, comfortable with interacting with senior managementWorking knowledge of paid media analytics, tracking and reporting platformsProven analytical skills with the ability to deliver data-driven resultsTeam player, self driven and eager to learn