Outbound Marketing Specialist

As the Outbound Marketing Specialist, you'll own a global outbound strategy creating scalable outreach frameworks, email drip campaigns, and prospect engagement programs that activate high-fit leads. You'll collaborate with regional teams to align messaging, target segmentation, and timing with inbound campaigns. This role combines strategic planning, automation, and hands-on execution to convert targeted prospects into SQLs.Key ResponsibilitiesOutbound Strategy & FrameworksDevelop global outbound frameworks covering outreach cadence, messaging templates, and multi-channel touchpoints (email, webinars, and content campaigns).Build and maintain centralised prospect lists segmented by region, industry, and ESG framework relevance.Coordinate timing and targeting of outbound campaigns with inbound, paid, and content initiatives.Email, Webinar, & Content CampaignsPlan and execute outbound campaigns through email drips, webinar invites, and whitepaper promotions tailored to ESG audiences.Work with the Digital Marketing and Product Marketing teams to identify high-performing content suitable for outbound use.Optimise messaging, subject lines, and sequencing to improve engagement, attendance, and conversion rates.Cross-Regional AlignmentCollaborate with Regional Growth Marketers to adapt global campaigns for local markets.Support follow-up messaging for regional events, webinars, or lead generation campaigns.Share outbound insights (responses, objections, engagement trends) with Product and Digital teams to refine messaging.CRM & Data CoordinationWork with Marketing Operations to ensure outbound lists, UTMs, and campaign data are properly tagged and synced in CRM.Track outreach results from first contact to SQL conversion and report on pipeline contribution.Maintain data accuracy, ensuring segmentation by region, role, and industry is consistent across platforms.Skills and Qualifications3-5 years of experience in outbound marketing, demand generation, or B2B lead development.Strong grasp of email marketing, automation tools (HubSpot, Apollo, Lemlist, or similar), and CRM systems.Experience building and managing multi-step outreach sequences.Excellent writing and communication skills, with an ability to tailor messages to different personas.Analytical mindset and ability to interpret engagement and conversion metrics.Comfortable collaborating with cross-functional teams across time zones.Others:Hybrid setup. Work tools will be provided.A successful completion of a background check and a valid NBI clearance will be required as a condition of hire.