Paid Advertising & PPC Specialist (Meta - Social Media)

Paid Advertising & PPC Specialist (Meta / Social Media)⚠️ This position is only open to South African citizens currently living in South Africa. ⚠️📍 Location: Johannesburg South, Meyersdal (Applicants must be South African citizens currently living in South Africa) 💼 Employment Type: Full-time (Office-Based) 💰 Salary: Based on experience + performance-based bonuses 🗓️ Start Date: ASAP 📊 Department: Digital Marketing / Performance Advertising About UsAt travSIM (operating under the SIM2Serve brand), we help travellers stay connected worldwide through a wide range of SIM and eSIM solutions. We’re growing fast, and we’re now looking for a sharp, data-driven PPC Specialist (Meta / Social Media) to scale and manage our performance across Meta (Facebook/Instagram), TikTok, and other paid social channels. Read Before Applying🚫 Do Not Apply If:You are not a South African citizen currently living in South Africa.You have not personally managed a combined monthly paid social ad budget of R 2 million or more.You cannot provide proof of performance (reports, dashboards, screenshots, or metrics) for campaigns you’ve personally managed.You have no experience managing paid social campaigns across multiple markets (countries and/or regions).What You’ll Be DoingYou will take the lead on Meta Ads strategy and optimisation, while driving high-performance paid social campaigns across Facebook, Instagram, TikTok, and potentially other platforms (e.g. YouTube, Snapchat). You must bring a proven track record in conversion tracking, audience strategy, creative testing, and scaling budgets profitably across markets.Core ResponsibilitiesPlan, launch, manage, and optimise campaigns in Meta Ads Manager (Facebook/Instagram).Build and optimise full-funnel paid social strategies (prospecting, retargeting, retention).Continuously improve CPA, ROAS, CTR, and conversion rates across all campaigns.Run and optimise campaigns on TikTok Ads and other social platforms where relevant.Set up, maintain, and troubleshoot tracking (pixels, events, CAPI, UTM parameters, GA4 conversion tracking).Conduct audience, creative, and messaging tests, including structured A/B tests.Collaborate with content, design, and product teams to improve ad creatives, video concepts, and landing pages.Provide detailed performance reporting and analysis using dashboards and spreadsheets (e.g. Google Sheets, Data Studio/Looker Studio, or similar).Stay current with platform changes, algorithm updates, and social advertising trends.Required Skills & Experience2–4+ years of hands-on experience managing paid social campaigns, with a strong focus on Meta Ads (Facebook/Instagram).Proven experience personally managing large ad budgets (combined monthly budget of R 2 million+ across paid social platforms).Strong track record of running campaigns with clear conversion tracking (leads, purchases, subscriptions, app installs, etc.).Confident with Meta Ads Manager and paid social best practices (structure, bidding, audiences, exclusions, creative testing).Solid understanding of tracking and attribution: pixels, events, CAPI, UTM tags, GA4, and basic attribution models.Advanced skills in analytics and reporting, including using spreadsheets to analyse performance and trends.Excellent attention to detail, time management, and personal accountability.Comfortable working in a fast-paced, test-and-learn environment with clear performance targets.Nice-to-Have (Bonus Skills)Experience running TikTok Ads and/or YouTube campaigns as part of a broader social or performance strategy.Experience with Shopify, landing page tools, and conversion rate optimisation (CRO).Experience with UGC- or creator-led campaigns, including briefing creators and testing different concepts.Familiarity with Google Analytics (GA4), and tools like Ahrefs, SEMrush, or similar.Experience collaborating with designers/video editors on ad creative and motion/video assets.Any exposure to Google Ads or Amazon Ads will be considered a plus, but is not required.Why Join UsBe part of a fast-moving, high-performance travel tech brand.See the direct impact of your work on global sales and growth.Work in a team that values data, testing, and experimentation, not guesswork.Join a collaborative office-based team culture in Johannesburg South.Enjoy performance incentives and opportunities to grow and lead within the performance marketing function.