Paid Media Consultant - ANZ Market

About AdaptAdapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.Role SummaryThis is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Australia & New Zealand (ANZ) Market. This project will require approximately 5-10 hours of work per month, depending on the client needs. The role will support our centralized media team by providing local market expertise across media platforms. Responsibilities include collaborating with internal teams, sharing benchmarks and market insights, and delivering best practices, strategic guidance, account structures, keyword research, optimisation recommendations and occasional client calls.Main DutiesAdvising on best practices in Paid Search and Paid Social for the ANZ marketGiving insights, benchmarks and recommendations about the ANZ market to our Paid Media teamDefining optimization strategies with our internal Paid Media teamConducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media teamAttending appropriate calls/meetings with clients and the rest of the teamHelping to define measurement of success for campaignsRequirementsIdeally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn AdsStrong experience in ANZ Advertising PlatformsExperience working with B2B accountsDemonstrable experience in planning, implementing and optimizing paid media campaignsStrong written, verbal, and presentation skills Proficiency in Microsoft Excel is desirableNative level of English and strong understanding of the culture in Australia and New ZealandJob Reference: