Paid Media Specialist

Our client in the Advertising industry is hiring a Paid Media Specialist!The Role:As our Paid Media Specialist, you'll be the execution-focused media buying specialist who manages campaign optimization and performance analysis. You're a driven media buyer ready to take on significant responsibility and grow your skills with high-spending DTC campaigns.Core Responsibilities:Campaign Management & ExecutionManage and optimize paid social campaigns with 6+ figure monthly ad spend budgets across Meta and TikTok platforms.Execute testing frameworks for audiences, creatives, and campaign structures under guidance.Conduct daily campaign optimizations based on performance data and platform best practices.Build and maintain organized campaign structures that scale efficiently.Performance Analysis & ReportingAnalyze performance metrics to identify optimization opportunities.Create clear performance reports and communicate findings to senior team members.Implement bidding strategies and audience targeting to improve ROAS and CAC.Support creative teams with performance feedback on ad creative effectiveness.Learning & DevelopmentParticipate in advanced training programs to develop strategic thinking skills.Collaborate closely with senior strategists to learn campaign architecture best practices.Take ownership of campaign performance while receiving mentorship and guidance.Support client onboarding and account setup processes.Requirements:2+ years in paid social media buying with focus on Meta and TikTok platforms.Experience managing campaigns with $300K+ monthly ad spend (agency or in-house).Solid understanding of ROAS, CAC, and key performance metrics.Proficiency with Meta Ads Manager and TikTok Ads Manager.Experience with campaign reporting and data analysis.Bonus Points:Exposure to attribution tools (Funnel.io, Northbeam, TripleWhale, Motion).Interest in performance marketing or creative strategy.Experience with Excel/Google Sheets for reporting.Previous agency experience or fast-paced startup environment.