Paid Social Account Manager

About UsSINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data-driven marketing, digital strategy, and technology solutions for the world's most prestigious theatres, live venues, and cultural institutions.About The RoleAs Paid Social Manager, you'll play a key role in shaping and executing SINE Digital's paid social strategies. Reporting to a Senior Manager, you'll oversee a small team and act as a channel specialist - driving innovation, ensuring best practice, and delivering performance across social platforms. Your experience & role is vital to ensuring that we continue to evolve our Paid Social offering, driving innovation & growth.This position requires strong knowledge and experience in liaising directly with clients, planning & managing digital strategy and campaigns across a range of social media channels, including Meta, TikTok, Snapchat, Pinterest, Reddit and LinkedIn.ResponsibilitiesCampaign Management & StrategyLead end-to-end campaign setup, optimisation, and reporting across key social platformsEnsure all campaigns adhere to best practice through regular QA and performance reviewsDevelop and present strategic paid social media plans aligned with client KPIs and budgets. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholdersWork with executives to produce detailed & accurate weekly/monthly campaign performance reports that deliver actionable and valuable insights to clientsTranslate data into actionable insights using in-platform and third-party analytics toolsIdentify opportunities for testing and innovation, championing a "test-and-learn" approachStay ahead of emerging trends, formats, and platform features to enhance performance, and support with the education of internal and external stakeholders (inc. clients) on the Paid Social landscapeOversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectivelyClient Relationship ManagementBuild and maintain strong client relationships, acting as a trusted point of contact for strategic discussionsPresent campaign results, insights, and growth recommendations clearly and confidentlyPartner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planningLine ManagementManage and mentor junior team members, ensuring workloads are balanced and development goals are metConduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growthSupport recruitment, onboarding, and training processes, contributing to a positive and inclusive team cultureLead by example in fostering collaboration, curiosity, and performance excellence across the teamOperational ExcellenceOversee all budget activity related to Paid Social on your accounts, including budget recommendations, pacing and billingConduct regular audits to improve performance and contribute to new business effortsContribute to internal best practice documentation, new business pitches, and internal training initiativesSupport the development of internal resources and process improvements to continually enhance SINE's Paid Social offeringPromote and refine best practices across accounts to maintain SINE's high standardsRequirementsAs part of our dynamic team, you'll need to demonstrate the following:2.5 - 3+ years of Paid Search experience - agency background desirableExpertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and AmazonStrong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mixStrong communicator with the confidence to lead client conversations and presentationsOrganised, detail-focused, and comfortable managing multiple accounts simultaneouslyProficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPointProactive, collaborative, and eager to innovate within a fast-paced digital environmentBenefits25 days' holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three yearsCompetitive salary, benchmarked annuallyEarly Friday finish at 3pm (subject to business needs)Enhanced family and personal leave policiesHealth cash plan (after 3 months) and employee assistance programmeHybrid working with home equipment allowanceRegular social events and free tickets to live eventsModern Fitzrovia office with local discounts and wellbeing perksStructured personal development programme and access to industry conferencesAn active social events calendar and opportunity to input into the social calendarOpportunities to help further shape the business culture and agency benefitsLOCATIONOur stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we're here to ensure you have what you need to show up as your best self.