Paid Social Specialist

Job Overview: We are seeking a highly motivated and detail-oriented Paid Social Specialist to join our growing team. In this role, you will be responsible for supporting the execution of paid social strategies, with a primary focus on Meta platforms. You will play an integral part in building and managing campaigns, analyzing performance data, contributing creative ideas, and optimizing accounts for maximum impact. This role offers the opportunity to work closely with an experienced team, gaining hands-on training and exposure to large-scale advertising campaigns while ensuring all efforts align with client objectives and performance goals.Key Responsibilities:Build, execute, and manage paid social campaigns on Meta and (bonus TikTok) ad platformsAnalyze and report on key performance metrics (CPA, ROAS, and other revenue related metrics) to track campaign performance and identify areas for optimizationAssist with data inputs and own reporting for a group of clientsProject manage creative workflows - from briefs to execution and launching new adsAssist in performance focus ad account operations - including optimizing budgets, and launching ads & campaignsStay up-to-date with Meta ad platform updates and best practicesAssist in creative testing and provide insights based on results in real timeWork closely with the team to ensure campaigns align with client goals and expectationsQualifications:2 years of proven experience managing Meta (Facebook/Instagram) ad accounts; TikTok experience is a plusSolid understanding of key performance metrics and their impact on campaign outcomesStrong analytical skills with experience using reporting tools such as Google Sheets, Excel, or Google Data StudioHands-on experience with campaign optimization strategies and performance-based ad tacticsStrong communication skills and the ability to collaborate across project management, creative, and media buying workflowsSelf-starter with the ability to manage multiple tasks simultaneouslyExperience working with eCommerce brands or within an agency environment (both is a plus)Familiarity with ad creative and AI tools such as Canva, ChatGPT/Claude, or CapCutUnderstanding of attribution models, incrementality, and tracking systems (Pixel, Google Analytics, etc.)Note: An NBI or police clearance will be required upon acceptance of the job offer.