Part-Time Social Media Content Creator

Lethe is a Toronto-based women’s wear designer brand focused on refined essentials and effortless modern wear. We are seeking a creative and reliable Part-Time Social Media Content Creator to support our growing brand and expand our storytelling across digital platforms.This role blends content ideation, creative direction, and production. You will collaborate closely with the founder on weekly content planning, and independently handle end-to-end execution—from sourcing models and locations, to filming, editing, copywriting, and scheduling.*Please include links to your content portfolio (Reels/TikTok, photography, or editing work) in your resume or application.About the RoleWeekly Hours: 6–12 hours per weekRate: $21–24 CAD/hourEngagement: Part-time / Ongoing ContractWork Arrangement: Hybrid (Remote-First)Majority of work can be done remotelyOccasional in-person sessions in Toronto required for shoot days or creative direction meetingsThis position is ideal for someone who thrives in small-brand environments, enjoys creative autonomy, and understands lifestyle/fashion content with a soft, minimal, contemporary aesthetic.Key ResponsibilitiesCreative PlanningWork closely with the founder to brainstorm weekly content themes, storylines, and visualsTranslate brand direction into actionable content plans and shot listsResearch social trends, audio, and formats relevant to Lethe’s aestheticProductionIndependently coordinate and execute planned shootsSource models (paid or TFP, depending on brief)Find suitable locations (indoor lifestyle, cafes, studios, outdoor scenes)Capture photos and videos using camera or smartphone aligned with Lethe’s visual identityEnsure consistent lighting, composition, and styling during shootsPost-ProductionEdit short-form videos (Reels, TikTok) with clean transitions and on-brand typographyRetouch photos for Instagram, website, and other marketing needsPublishing & OptimizationWrite clean, minimal captionsSchedule posts across Instagram/TikTokMaintain visual consistency on feedRequirementscontent creation experience (preferably in fashion, lifestyle, beauty)Skilled in video editing and photo retouching (CapCut, Lightroom, VSCO, Photoshop Mobile/Canva)Strong visual sense: aesthetics, styling, colour palettes, compositionAbility to plan, shoot, and deliver end-to-end content independentlyComfortable directing simple shoots with modelsStrong communication and organization skillsFamiliar with Instagram Reels, TikTok trends, and short-form content strategyNice-to-HaveBackground in fashion production or creative directionExperience with UGC-style shooting mixed with premium aesthetic contentAbility to create both studio-like shots & candid lifestyle videosInterest in women’s wear, minimal design, and contemporary styling