Overview (English)SodaStream is looking for a Global Brand Manager to join our brand communication all-star league. This position plays a role in the development of the SodaStream brand identity. The Global Brand Manager will develop and drive global brand identity plans and initiatives. Responsibilities (English)Responsible for crafting strategic brand project roadmaps and briefs to further develop the brand's identity. Develop and execute strategies and marketing communication plans to establish brand identity along the consumer journey. Be part of the implementation, launch and ongoing activation of global brand product projects in line with Brand messaging.
Working closely with SodaStream's HQ teams, particularly with the Insight team, to acquire and comprehend the local market's requirements, and with the Product team to develop the product's positioning and marketing stories. Manage suppliers and stakeholders (production, digital, social and creative) to deliver according to brand guidelines and follow up throughout the entire process. Ensure global guidelines are upheld during all execution of the brand activation. Budget management This role will be reporting to Brand Identity and product Communication leader. Qualifications (English)5+ years’ experience in managing strategic rebranding/repositioning projects.
Proven experience in an advertising agency (at the marketing strategy/planning team) or brand design agency is an advantage. Experience in multi-tasking and working with multiple interfaces. Ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment. Excellent English. (Native speakers, advantage)Bachelor’s degree in marketing or similar experiencePersonality Traits, skills and Essential Requirements: Strong Strategic thinking Strong capabilities in project management, time-management, and solution-driven personalityExcellent verbal and written skillsInterpersonal & organizational skillsAttention to details and very strong execution skills.
Entrepreneurship spirit, passion for ideas, digital and creativeTeam player who inspires colleagues to maintain high work standards. Initiative, resilience, and ability to function under pressure. Highly motivated with a can-do attitude
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