Performance and Insights Analyst

OverviewWe Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more: PepsiCoJobsJoin PepsiCo, dare for better.ResponsibilitiesThe OpportunityThe Performance and Insights Analyst is the data storyteller of the Direct Marketing team—turning campaign results and first-party consumer data into clear, actionable insights. In this role, you will drive continuous improvement by evaluating the performance of Customer Relationship Management and loyalty programs, identifying optimization opportunities, and delivering reporting that enables fast, confident decisions.This position requires a strong understanding of marketing data infrastructure and technical concepts. Your fluency in performance metrics, data flows, and platform logic will help you collaborate seamlessly with analytics, customer data platform, and activation teams—ensuring insights are accurate, meaningful, and embedded into strategic decision-making.Your ImpactAs a Performance and Insights Analyst, you will:Define, track, and evolve key performance indicators across Customer Relationship Management, loyalty programs, data collection, consumer engagement, and conversion.Analyze campaign performance across journeys, emails, promotions, and first-party data initiatives, translating findings into clear, actionable recommendations.Identify trends and optimization opportunities across channels—including email, mobile notifications, and paid media—to improve activation strategies.Build and maintain reporting tools such as scorecards, benchmarks, and post-campaign assessments to standardize measurement across markets.Present insights in a simple, contextualized way that non-technical partners—such as brand, content, and Customer Relationship Management teams—can easily understand and use.Serve as the analytical lead for the Direct Marketing team, contributing to quarterly reviews, forecasting cycles, and long-term strategic planning.Partner with journey design and data activation teams to embed insights into segmentation approaches, consumer journey logic, and personalization strategies.Monitor live campaigns to detect early performance signals, propose real-time adjustments, and support experimentation frameworks such as testing and uplift modeling.QualificationsWho Are We Looking For?Five or more years of experience in data analysis, performance reporting, or marketing analytics, ideally within Customer Relationship Management, loyalty, or consumer engagement.Fluent English (required).Strong understanding of first-party data strategies, customer engagement metrics, and lifecycle campaign performance measurement.Ability to interpret marketing performance data and turn complex information into actionable insights.Comfortable working with relational data models and understanding how consumer data connects across platforms such as customer data platforms or Customer Relationship Management systems.Experience using analytical tools—such as Excel, Power BI, Tableau, or Google Analytics—to create clear reports and visualizations.Strong communication skills, with the ability to explain insights to both technical and non-technical audiences.Proactive, curious mindset with solid business acumen and a passion for identifying opportunities for improvement.If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.