Performance Marketing Associate

We’re a fast-growing local eyewear brand with a Direct-to-Consumer (DTC) approach — combining distinctive designs, high quality, and personalized service.ResponsibilitiesManage and optimize multi-channel digital acquisition, including: - Paid Social (Meta, TikTok) - Paid Search (Google, YouTube) - Marketplace Ads (Shopee, Tokopedia, Grab) - Display and emerging channels.Collaborate with the marketing team to design and execute full-funnel growth strategies -  focused on CAC, ROAS, and LTV.Develop creative briefs and conduct ad testing with brand & design teams to produce high-performing creatives. Work cross-functionally to enhance landing pages, promo mechanics, and sales funnel performance across e-commerce.Build and manage affiliate and referral programs — from partner recruitment to performance tracking.Prepare monthly performance reports with actionable insights and optimization recommendations.Use analytics tools (Google Analytics, etc.) to track and measure campaign effectiveness.QualificationsBachelor’s degree in Marketing, Communications, Business, or related field.2–3 years of proven experience in Performance/Digital Marketing, ideally within fashion retail, beauty, or DTC brands.Strong track record of managing campaigns across Meta, Google, and TikTok platforms.Data-driven, analytical thinker — proficient in Excel/Google Sheets and performance dashboards.Creative mindset with the ability to craft compelling ad concepts and copy.Collaborative and entrepreneurial — proactive, adaptable, and hands-on in execution.Nice to have:Google Ads or Meta Blueprint certification.Experience with offline media buying or OOH campaigns.Basic understanding of design tools and content creation.