Performance Marketing Expert (Consultant) (Remote - Anywhere)

About JobgetherJobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs — and empower them to take control of their career journey.Role OverviewWe're looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands-on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels.Key ResponsibilitiesAudit and optimize existing B2C acquisition channels : Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn etc.)Design and execute cost-efficient campaigns focused on reducing CAC while improving LTVIdentify, test, and scale new consumer growth channels (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.)Implement A/B testing, conversion tracking, and retargeting strategiesCollaborate with the content and product teams to improve conversion funnels and onboarding flowsDevelop clear reporting dashboards tracking CAC, LTV, ROI, conversion rate, retention, and traffic qualityProvide weekly performance insights and actionable growth recommendationsKey Metrics / Success IndicatorsSustainable CAC/LTV ratio improvementGrowth in user acquisition and activationIncrease in free-to-premium conversion ratePositive ROI across paid and organic channelsRequirements5+ years of proven experience in B2C growth or performance marketing, ideally in a fast-scaling digital product or marketplaceDeep knowledge of Google Ads, Meta Ads, TikTok Ads, and YouTube campaignsExperience with funnel optimization, A/B testing, and marketing analytics toolsDemonstrated ability to lower CAC while maintaining high retention and LTVData-driven, autonomous, and highly execution-focusedNice to HaveBackground in HRTech, EdTech, or SaaS-to-consumer environmentsExperience leveraging AI or automation tools to scale growthBenefitsFlexible, fully remote collaboration2-3 month consultancy with potential for ongoing engagementOpportunity to define the B2C acquisition strategy of a fast-growing AI startup