Performance Marketing Lead

Performance Marketing Lead (US)At Wyndly, we're fixing allergies for 100 million Americans by training their bodies to ignore allergy triggers. We've built a successful B2B channel, and now we're looking for someone obsessed with cracking direct-to-consumer acquisition to unlock our next phase of growth.The RoleWe need a hands-on performance marketer who can figure out why doctors can sell our treatment but Facebook ads can't. You'll own all paid acquisition channels, turn customer insights into profitable campaigns, and build the playbook.What You'll Actually Be DoingOwn paid acquisition end-to-end : Meta, Google, TikTok - you'll manage budgets, write copy, brief creatives, and optimize dailyCrack our positioning puzzle : Interview customers, identify why they buy, and test messaging until CAC makes sense against our LTVTurn our organic momentum into paid growth : We get 1M+ views monthly on TikTok/YouTube, and you'll turn that into paid insightsBuild the testing machine : Launch experiments weekly across ads, landing pages, and offersPartner with creative resources : You won't design, but you'll know exactly what creative to brief based on performance dataWork within our existing stack : Shopify & KlaviyoWho You ArePerformance marketer with 3-5 years experience scaling D2C brands, ideally in health/wellnessAnalytical but not paralyzed : Comfortable with CAC/LTV math, cohort analysis, and quick decision-making from incomplete dataWriter first, media buyer second : Your copy clarity matters more than your Facebook Ads Manager expertiseScrappy experimenter : You've grown something from nothing before, even if it was your failed dropshipping storeNaturally curious : You're already wondering why our B2B works but D2C doesn't, and you have hypothesesBonus points : You have allergies and personally understand why people suffer through symptoms rather than seek treatmentWhy This Role MattersEvery day, thousands of allergy sufferers search for relief but don't know they can be cured. You'll be the bridge between their suffering and our solution. This isn't about arbitraging CAC/LTV - it's about cracking the code on how to communicate life-changing treatment to people who've given up hope.Compensation & Growth$140,000-$200,000 all-in compensationOver 1% equity - real ownership in the outcome you createGetting StartedIf you're excited to learn more, fill out the form on this page. If we think you might be a fit, we'll respond within 48 hours. Please let us know if you have timing constraints. Regardless, we'll try our best to respect your time along the process.Note: We know the best growth marketers don't always have perfect resumes. If you're obsessed with solving our problem but don't check every box, apply anyway and tell us why you're the one.