Performance Marketing Manager

About ripple⁺ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:• ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.• ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.ripple⁺ Brand DNA:• Extreme Ownership: Take full responsibility for every outcome within your control.• Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.• Purpose: Be here because you want to be—we are a passionate long-term-focused team.• Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.The RoleWe’re looking for a hands-on, analytical, and creative Performance Marketing Manager to scale paid performance across all digital channels for ripple⁺ and ripple⁺ home. You’ll work closely with the Head of Performance & Digital and Co-founders to profitably grow our customer base through structured testing, smart creative strategy, and tight campaign execution.This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.Key ResponsibilitiesPaid Media Strategy & ExecutionPlan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest, with a strong focus on profitable customer acquisition.Manage MER reporting to scale spend efficiently while maintaining performance KPIs.Support management of the overall paid media budget, ensuring alignment with business targets and Head of Performance oversight.Develop creative briefs, test hypotheses, and lead ad creative testing (messaging, copy, and visual assets).Collaborate with the design and content teams to continuously refine ad storytelling and positioning.Performance & Conversion OptimisationOwn testing and optimisation of landing pages to improve conversion rates (CVR) across funnels.Analyse campaign performance, identify key learnings, and execute rapid iteration cycles.Manage and track acquisition metrics such as CAC, ROAS, and blended MER.Report on performance insights using Google Sheets, Motion, and in-platform dashboards.Cross-Channel Growth Contribute to ripple⁺’s multi-brand growth strategy across both inhalables and home fragrance lines.Experiment with emerging channels and audiences to identify new scalable growth opportunities.Support execution and optimisation of Amazon Ads as part of the broader acquisition mix.What We're Looking For3+ years of hands-on digital marketing experience, ideally within a high-growth D2C business or agency managing performance campaigns.Proven ability to profitably scale paid campaigns across Meta, TikTok, and Google.Experience running and interpreting creative A/B tests and translating insights into performance gains.Strong analytical mindset; comfortable working in spreadsheets, dashboards, and ad platforms.Understanding of Shopify and best practices to improve conversion rates.Structured, proactive, and results-driven, with a bias toward execution and accountability.Collaborative and detail-oriented; thrives in a fast-moving, founder-led environment.Report Into:Head of Performance & Digital