Performance Marketing Specialist - PropTech (Onsite, Lahore, PKR Salary)

Requirements:Bachelors degree in Marketing, Business, or a related field.4 years of experience in performance marketing, preferably within PropTech, real estate, or eCommerce sectors.Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.Strong understanding of digital KPIs (CTR, CPA, CAC, ROAS, and funnel metrics).Experience with lead-generation funnels and real estate campaign strategies.Knowledge of SEO/SEM, remarketing, and conversion tracking.Highly goal-driven, proactive, and detail-oriented with strong analytical skills.Responsibilities:Execute and optimize multi-channel digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and display networks for real estate and investment projects.Manage campaign setup, tracking, and daily performance monitoring to achieve KPIs (CTR, CPA, ROAS, and conversion goals).Conduct A/B testing, keyword optimization, and audience segmentation to improve lead quality and conversion rates.Support the development of landing pages and ad creatives that drive engagement and property inquiries.Collaborate with design, content, and sales teams to ensure message consistency across campaigns.Track and report performance metrics with actionable insights and recommendations for optimization.Coordinate with the CRM team to ensure lead attribution and nurturing through the sales funnel.