Performance Marketing Specialist

Are you passionate about performance and results that speak for themselves? Do you follow every new advertising trend like it’s breaking news? If you're a strategic thinker with hands-on experience in managing campaigns across Google Ads, Meta, TikTok, and more and you know how to turn ad spend into real business outcomes, we want to meet you.At DigitalUp, we help brands grow through data-driven digital marketing strategies. We’re currently looking for an experienced Performance Marketer to join our growing team and play a key role in scaling campaigns across multiple channels and driving measurable results for our clients.Be our next DigitalUpper!Position SummaryPerformance Marketing Specialist is responsible for understanding the clients’ objectives, creating & setting campaign goals and reaching their expectations. The Performance Marketing Specialist coordinates with his/her team to strategically create the ideal digital marketing plan, that combines both creativity and knowledge, to reach the campaign goals and increase the return on investment. He/She should have a strong understanding of performance marketing & the current marketing tools and strategies, to create and implement successful digital advertising campaigns.Key responsibilitiesCreate, develop, measure and analyze digital campaigns in Google Ads, Social Media Ads & Mail MarketingPlan and execute campaigns through additional channels such as Viber Marketing, SMS, and Push Notifications.Track, report, and analyze website analyticsUnderstanding of marketing performance KPI’s and metricsCompetition & Market analysisKeyword discovery, analysis and optimization for PPC and SEO campaignsAdvise clients proactively and identify opportunities to expand services, upsell, or diversify marketing activities.Create and develop a strategic plan based on the client’s goals and objectivesCommunication with clients to advise & set up new goals.Propose strategies across channels to grow client’s businessResearch & analyze to improve organic positionsDetailed Reporting and data analysisCollaborate with the marketing & graphic design team to create campaign purpose materialCollaborate with the development team to recommend and improve eshops & sites, based on the latest UX/UI trends & updatesAssist communication and support Sales Team in new opportunities, creating a marketing plan to potential new clientStay up to date with industry trends, algorithm updates, and advertising best practices to improve campaign effectiveness.Ensure that the procedures are followed, to deliver high -quality servicesLocationThe position is based in the Center of Athens.Type of employmentFull-timeSkills and ExperienceAcademic Studies in Marketing, Business Administrator or SimilarWork Experience: 2+ years’ experience in similar fieldTechnical SkillsExperience managing PPC campaigns across Google, Facebook & other platformsIn-depth experience with website analytics tools (e.g., Google Analytics)Familiar with the latest trends and best practices in SEO and SEMProficient knowledge of English languageDeep knowledge of MS ExcelGoogle Ads CertificationsFacebook BlueprintPersonal QualificationsStrong analytical thinking and a results-driven mindsetCommunication skillsHigh level of initiativeWork well in a team environmentProblem solving skillsExcellent written and oral communication skillsAble to meet deadlinesA proactive attitude with a passion for continuous learning and optimizationWhat we offerCompetitive salary based on experience and skillsContinuous training and developmentCareer development opportunitiesBonus for achieving goalsRelaxed & friendly environment with team spiritExtra Medical Health insurance