Performance Marketing Specialist

At Taze Çiçek, we are leading next-generation floristry through technology and freshness. Since the day we were founded, our mission has been to deliver the freshest flowers and gifts to loved ones — within minutes. Today, with hundreds of local partners, we combine speed, innovation, and emotional connection to offer our customers a truly unique gifting experience.We are now looking for a Performance Marketing Specialist to join our growing digital team. If you’re ready to make your mark in a fast-growing and dynamic environment, you’re in the right place.ResponsibilitiesPlan, execute, and optimize Google Ads and Meta (Facebook & Instagram) advertising campaigns end-to-endTrack and analyze performance metrics such as ROI, CPA, CPC, and identify improvement areasManage GTM integrations, pixel installations, and event tracking processesUse Google Analytics and other analytical tools to analyze campaign data and improve conversion ratesFollow industry trends and test innovative ad formats to gain a competitive advantageManage digital media budgets effectively and maximize performance-to-cost ratiosRequirementsMinimum 5 years of experience in performance marketing, preferably within the e-commerce industryStrong command of Google Ads and Meta Business Manager, with hands-on experience in technical setupsProven experience in A/B testing, remarketing strategies, and audience segmentationData-driven, conversion-oriented mindsetProactive and strategic thinker who can both execute and guide campaignsAble to collaborate across creative, technical, and marketing teamsAdaptable to change and comfortable in a fast-paced, high-growth environmentExcited to be part of a newly forming digital marketing department and help shape its foundationWhat We OfferOpportunity to build your career at one of Turkey’s fastest-growing e-commerce brandsProfessional development and training supportPrivate health insuranceMeal cardCompetitive salary package📍 Location Notice: This role is on-site at our Beykoz headquarters and not suitable for remote work.