Performance & Online Marketing Manager (m/f/d)

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking, absence management, expense reporting, document management, and payroll preparation – fully integrated with DATEV and other systems.As we continue to grow rapidly, we are looking for a data-driven marketing professional who will take our digital growth strategy to the next level.AufgabenPlan, execute, and optimize performance marketing campaigns across channels (Google Ads, LinkedIn, Meta, etc.)Develop and manage cross-channel paid and organic strategies to increase lead generation and brand awarenessMonitor, analyze, and report on performance KPIs (CPC, CTR, CPL, CAC, ROAS) with a focus on continuous growth and optimizationBuild and optimize landing pages, funnels, and automation workflows (HubSpot, Webflow, etc.)Conduct A/B testing, conversion optimization, and keyword research in collaboration with content and product teamsManage marketing budgets, forecasting, and reporting directly to the management teamCollaborate closely with external partners, agencies, and internal stakeholdersQualifikationBachelor’s or Master’s degree in Marketing, Business, Communications, or a related field3+ years of experience in performance marketing, ideally in a B2B SaaS or HR-Tech environmentStrong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools (GA4, Ahrefs, SEMrush, etc.)Excellent analytical and problem-solving skills, with hands-on experience managing data-driven growth campaignsExperience with marketing automation tools (preferably HubSpot) and CRM workflowsExcellent English communication skills (German is a plus)A proactive mindset, strong ownership, and a passion for measurable resultsNice to have:Experience with Webflow or WordPressBasic knowledge of HTML, JavaScript, or tag managementExperience with partner or referral marketing campaignsBenefitsA key role in a fast-growing SaaS company with high strategic impactDirect collaboration with founders and product teamsFlexible working hours and hybrid work optionsBudget ownership and the opportunity to shape our growth strategyModern tools, flat hierarchies, and an ambitious, supportive teamCompetitive and performance-based compensationgIf you’re excited to build and scale the growth engine of taxmaro and want to make a measurable impact, we’d love to hear from you!