Performance Specialist

Performance Marketing SpecialistLocation: On-siteType: Full-timeDepartment: MarketingAbout the Role:We’re seeking a Performance Marketing Specialist with hands-on experience in designing, executing, and optimizing paid advertising campaigns across channels like GADs, Meta (Facebook/Instagram), TikTok, and other programmatic platforms. This role is key to driving high-quality traffic, user acquisition, and ROI-positive growth for our digital products or services.You will work closely with cross-functional teams, including creative, analytics, and product, to craft data-driven marketing strategies that deliver measurable results.Key Responsibilities:Plan, launch, and manage paid advertising campaigns across Google, Meta, TikTok, and other digital ad networks.Monitor and analyze campaign performance, optimize for key KPIs including CPI, CAC, CTR, ROAS, and LTV.Perform audience research, define targeting strategies, and experiment with creatives and placements.Work with the creative team to develop and iterate on ad creatives (static, video, copy).Conduct A/B testing across campaigns and landing pages.Collaborate with analytics team or use dashboards (GA4, Firebase, AppsFlyer, etc.) to derive insights.Manage and optimize ad budgets, ensuring maximum performance within allocated spend.Stay informed of platform updates, algorithm changes, and emerging trends in performance marketing.Qualifications:2–4 years of experience in performance marketing / growth marketing / digital advertising.Proven track record of managing paid ad campaigns with clear, measurable results.Deep understanding of performance metrics and attribution models (CPC, CPM, CPI, ROAS, etc.).Hands-on experience with platforms such as:Google AdsFacebook/Instagram AdsTikTok Ads, YouTube Ads(Optional) LinkedIn Ads, Twitter Ads, Snap, programmatic DSPsExperience with analytics tools (e.g. Google Analytics, Firebase, AppsFlyer, Mixpanel).Strong analytical skills with proficiency in Excel or Google Sheets for performance tracking.Familiarity with SEO is a plusSelf-starter with a test-and-learn mindset and attention to detail.Preferred Skills (Bonus):Experience in subscription-based or freemium models.Familiarity with mobile apps, eCommerce, SaaS, or digital servicesUnderstanding of creative testing frameworks and conversion rate optimization (CRO).Experience working with designers, video editors, or creative teams.