Portfolio Brand Manager (HAE & Transplant)

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job Description:Job Purpose:The Portfolio Brand Manager is accountable for the brand strategy and full P&L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&T and other key functions, supported by digital acumen and strategic & agile decision-making — all in alignment with Takeda’s mission and values.Role Core Responsibilities & Accountabilities:Develop and execute the integrated brand strategy:, ensuring alignment across all channels and stakeholder touchpoints.Own the strategic and operational Brand Plans at utmost innovation & quality:, including segmentation, targeting, positioning, value proposition, and omnichannel engagement & new ways of working.Leverage market and customer insights: to identify unmet needs, drive growth, and differentiate from competitors.Maximizing the time on territory: to better understand the customer & patient journeys in real life.Design and implement data-driven Brand campaigns: to strengthen HCP engagement and brand loyalty.Drive brand performance and impact:, aligning initiatives with short-, mid-, and long-term business objectives & delivering best practices within Takeda Global.Lead cross-functional execution:, collaborating with Sales, Medical, Market Access, Regulatory, E&C & Legal,DD&T and other key teams.Champion the voice of the customer (VOC): by integrating KOL input, field insights, and market research into brand planning / execution processes.Build and maintain trusted partnerships with HCPs and professional organizations: to enhance brand advocacy & company reputation inline w PTRB approach.Co-develop innovative, compliant customer engagement tools and materials: tailored to everchanging stakeholder needs.Oversee omnichannel content strategy:, including digital, CRM, SEO, social media, and field force integration.Partner with Sales on implementation:, including joint field visits, training, and performance feedback loops.Manage forecasting, budgeting, and resource allocation: to maximize ROI and ensure brand health inline with the lifecycle expectations.Act as the internal brand ambassador:, ensuring cross-functional alignment and engagement with brand priorities.Lead and motivate cross-functional brand teams:, driving accountability and timely delivery of key milestones at the utmost quality .Support launch excellence for new products or indications:, ensuring full readiness across the value chain.Role Mandatory Responsibilities:Adhere to Takeda’s Information Security and Technology Use policies.:Serve as a Quality Ambassador: by promptly reporting any product-related concerns to the Quality team.Uphold integrity and ethical conduct: in alignment with Takeda’s values (Takeda-ism).Complete all mandatory trainings: and ensure team compliance with relevant policies and procedures.Lead by example: in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.Proactively raise compliance or ethical concerns: through appropriate Takeda reporting channels.Job Dimension:OPEX responsibility YesFinancial Responsibility YesVolume Impact YesRevenue Impact YesIf yes, please explain the impact (Max 30 words) Owns brand P&L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.Role required Qualifications & Capabilities:Qualifications:Bachelor’s degree required; Master’s (MBA or Life Sciences) preferred.Solid Experience in brand strategy, lifecycle management, and multichannel marketing.Strong background in KOL management, customer segmentation, and market insight generation.Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.Fluency in English and Turkish.Excellent communication, presentation, and analytical skills.Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.Budget ownership experience; sound financial understanding of OPEX and profitability drivers.Completed military service (for male candidates).Valid B-class driver’s license; ability to travel.Capabilities:Lead: Takes accountability and influences without authority across internal and external stakeholders.Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.Think Strategically: Makes insight-driven decisions that align with long-term brand goals.Inspire: Builds alignment and momentum around a compelling brand vision.Focus: Prioritizes high-value initiatives and consistently delivers strong results.Develop: Strengthens organizational marketing capabilities and nurtures talent.Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.Adapt: Champions innovation and guides teams through change in a dynamic environment.Locations:Istanbul, TurkeyWorker Type:EmployeeWorker Sub-Type:RegularTime Type:Full time