PPC Specialist

DescriptionRole: Facebook Ads / Google Ads Manager (Lead Generation + E-commerce)Hours: 9am - 5pm Mountain Standard TimeHourly Wage: $10 - $13 (Open to negotiation based on experience)We are expanding our team and looking to bring on a Facebook Ads / Google Ads Manager who is highly skilled in lead generation, experienced with e-commerce, proactive in communication, and capable of owning campaigns end-to-end.This is a performance critical role. You will directly impact client retention, lead volume, e-commerce revenue, and campaign profitability. You will work with a variety of service based businesses and e-commerce brands, helping them generate consistent inbound leads and online sales through high performance media buying, strong conversion tracking, and rapid optimization.If you are analytical, reliable, and thrive in a fast paced environment where responsiveness and problem solving matter just as much as technical skill, this role offers a long term opportunity to make a major impact.ResponsibilitiesBuild, launch, and manage lead generation campaigns across Google Ads (Search, Performance Max, Local) and Meta Ads.Build, launch, and manage e-commerce acquisition and retargeting campaigns across Meta and Google.Conduct deep keyword research, set up audiences, create ad copy, and manage budgets and bidding strategies.Set up and troubleshoot conversion tracking using Google Tag Manager, Google Ads conversion actions, Facebook Pixel events, and custom conversions.Monitor campaigns daily and implement optimization strategies to improve CPL, CPA, CTR, ROAS, and lead quality.Diagnose performance drops quickly and deploy corrective action plans such as tracking fixes, ad refreshes, retargeting adjustments, or bid strategy changes.Utilize negative keywords, search term reviews, and targeting refinements to maintain high campaign relevance.Provide clear, consistent communication and ensure real time responsiveness during working hours.Prepare weekly performance updates with actionable insights, not just raw data.Collaborate with the internal team to ensure seamless execution and client satisfaction.Maintain accurate documentation, follow SOPs, and stay ahead of industry trends.Requirements3 or more years running Google Ads and Meta Ads campaigns with a strong focus on lead generation and e-commerce.Proven success managing accounts for local service businesses and e-commerce brands.Expert level understanding of Google Search campaigns, negative keyword strategies, audience targeting, Meta lead funnels, and e-commerce acquisition funnels.Strong proficiency in conversion tracking including GTM, pixels, events, and custom actions.Highly responsive communicator who stays available and engaged during working hours.Strong analytical skills and the ability to interpret campaign performance data.Able to work independently, troubleshoot problems quickly, and maintain a high standard of performance.Tech savvy and comfortable learning new tools, dashboards, and reporting systems.