The Daebak Company

PR & Communications Assistant [Internship]

Posted: 8 hours ago

Job Description

The Daebak Company (더대박컴퍼니) is a Seoul-based, leading subscription box company that introduces the best of Korean culture – products, experiences, and stories – to fans around the world.We’re looking for a globally minded, PR-savvy intern to help us spread the word about Daebak to international media, influencers, communities, and brand partners.This is an unpaid internship, ideal for students or recent graduates who want hands-on experience in global marketing, content creation, and Korean cultural trends. We prefer someone who is available to start immediately.Internship duration: 3 to 6 months (Full-time)Location: Seoul📌 ResponsibilitiesYou will support one or more of the following PR and communications functions:1) Brand & Business Partnership OutreachResearching and reaching out to Korean brands, tourism companies, content creators, and cultural institutions for potential Daebak Box sponsorships and collaboration opportunitiesAssist in coordinating partnership proposals and follow-up communication.2) Influencer Communication & Relationship ManagementIdentify and reach out to global influencers in K-culture, beauty, fashion, or lifestyle spaces.Manage ongoing influencer relationships and help track content performance.3) Media & Press OutreachDraft and localize PR pitches and press releases to introduce Daebak to global media outlets.Build and maintain a list of media contacts in relevant verticals (culture, lifestyle, retail, etc.).4) Community Marketing & OutreachPromote Daebak in online communities (e.g., Reddit, Discord, Facebook Groups, language forums, K-pop fanbases).Suggest campaigns or giveaways to engage niche audiences.📌 Ideal CandidatePassionate about Korean culture, global storytelling, and brand communicationsFluent in English (spoken & written); Korean language ability is a plus but not requiredComfortable reaching out to new people (brands, influencers, media) via email or DMOrganized, proactive, and confident in following through on leads and ideasAble to stay focused and manage time efficiently during working hoursBonus: Experience with PR tools (e.g., Muck Rack), media databases, or community buildingHow to apply:  Send your resume and cover letter to Howard@daebak.coDon't miss this exceptional opportunity to be part of the Daebak adventure!

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