Sunday, October 26, 2025

Job Description

该职位来源于猎聘 PR MANAGER – CHINAWe are looking for a PR Manager to lead Talent & Media Relations, Brand/Product Communications, and Team Operations for Isabel Marant in China. This role is critical to drive national visibility, supporting sustainable business growth, and ensuring all communications reflect the brand’s identity and strategic ambitions. You will design impactful PR campaigns and foster meaningful relationships with key external stakeholders, including media, KOLs, celebrities, and brand ambassadors. Key ResponsabilitiesDevelop and implement integrated communication strategies that reflect Isabel Marant’s brand DNA and increase awareness and enhance the brand’s reputation across traditional and digital channels.Build and nurture relationships with journalists, editors, and key media partners across print, online, and social platforms to secure high-quality coverage.Engage and manage collaborations with KOLs, celebrities, and VIPs to reinforce brand desirability and authenticity.Monitor trends, cultural conversations, and competitor activities to adjust communication strategies and storytelling opportunities.Act as the primary point of contact between the media and VIPs.Oversee PR activations including media pitching, collection launches, brand campaigns, specitic product pushes, fashion shows, etc.While keeping close communication with Global PR team, localize global PR strategies to fit the Chinese market while maintaining brand consistency and tone.Work closely with other departments such as digital marketing, CRM, retail and merchandising departments to ensure cohesive brand communication.Lead and mentor the local PR team, ensuring performance aligns with global standards and objectives.Manage press materials and reporting, analyzing outcomes and media impact to adapt future strategy. Academic / Professional Qualifications:Requires a bachelor's degree or above. Work Experience:At least 8 years of PR / Corporate Communications experience, with preference in Fashion industry. Required Competencies:Strategy thinking and strong media networkBe passionate about the brand, strong sense of luxury and brandingOutgoing personality with excellent interpersonal and communication skillsHighly organized and able to prioritize and manage multiple tasks within a busy and energetic work environmentCreative, confident, dynamic and independent with strong team-working spirit and strong sense of responsibilityAble to work under pressureRefine in detailEffectively bilingual in English and Mandarin.Strong presentation skills are a plus. 请您在申请本职位前,务必仔细阅读并同意本条款:公司是一家全球性企业,为了给您提供更好的招聘服务和应聘体验,我们可能需要将我们收集的您的个人信息中的部分或全部分享给我们公司的关联公司,包括境外的关联公司。您的个人信息可能被存储在您的居住国、公司总部所在国或者其他国家的服务器内。在该类情形下,公司将采取合理措施以确保该等信息接收方须依相应的合同或法律义务提供必要的信息保护。请您在申请职位前,务必仔细阅读本条款及公司《隐私通告》(您可打开如下链接:,查看中文版《隐私通告》)。若您对本条款之内容或《隐私通告》有任何疑问,请立即终止您的申请;若您继续申请本职位,则视为您明确同意本条款及该《隐私通告》中的一切内容,且您同意我们将您的个人信息转移至公司的关联公司(包括境外的关联公司),或受到来自这些关联公司的访问。

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