AppNation

Product Manager & Product Specialist (Senior to Junior) – Mobile & Growth

Posted: Oct 27, 2025

Job Description

At AppNation, we build mobile apps powered by AI that reach tens of millions of users across the globe. We are bold, fast-paced, and obsessed with product-market fit, experimentation, and measurable impact. If you love building things, testing ideas, or even imagining what could be built next, you will feel at home here.Our apps reach millions of users worldwide, and we operate multiple studios at the same time.This means you can fully own a product, whether it is an app, a feature, or even an entire studio. We already have a strong portfolio of high-potential products, and we are constantly building new ones. At AppNation, you will have the opportunity to work on both scaling existing successes and creating entirely new products from scratch.Every Product Manager or Product Specialist acts as the CEO of their product, shaping vision, execution, and results end to end.You will have the freedom to test, learn, and build fast, and the accountability to make it work.What You’ll DoOwn a mobile app or feature from ideation through launch to growth and optimisationTreat every decision as a hypothesis, designing, running, and learning from A/B tests at every stageDefine roadmap, strategy, and success metrics in collaboration with design, engineering, marketing, and data teamsUse analytics and experimentation (funnels, cohorts, retention) to drive growth and performanceExplore and apply new opportunities in AI across different product areasWork on key growth levers such as acquisition, retention, engagement, and monetisationStay ahead of mobile trends, AI applications, user behaviour, and competitorsUncover insights and act without waiting for direction, driving meaningful impact through initiativeAt senior level, mentor junior teammates and help shape broader product directionAt junior or specialist level, bring fresh perspective, domain strength, and deep curiosity to test and learn faster than anyone elseWhat We Look ForGenuinely Interested in mobile apps, whether you have worked in Product, Growth, UA, Design, Development, or a related field such as consulting, big tech, or startupsThink in Experiments and believe every idea deserves validation through dataStrong Analytic Mindset: you measure, question, and optimize everythingOwnership Mindset: you act like a founder, not an employee, and take responsibility for both results and learningsClear Communicator who can explain complex ideas simply and directlyGrowth-Oriented and thrive in ambiguityCurious about AI Technologies, mobile trends, and user experience, and eager to explore how AI can create new opportunitiesCollaborate Comfortably across different teamsHungry to Learn and evolve, always going beyond your current skill setEnglish Fluency (spoken and written)Nice to HaveExperience in the mobile or web ecosystem (Product, Growth, UA, Design, Development, or indie projects)Experience launching or scaling mobile apps (iOS / Android) or web appsHands-on experience with analytics tools such as Google Analytics, Firebase, AppsFlyer, Apple Store Connect, or Google Play ConsoleFamiliarity with advertising platforms like Apple Search Ads, Meta Ads Manager, TikTok Ads Manager, Google Ads, and AdMobExposure to growth loops, performance marketing, or monetisation strategiesExperience with AI-driven or data-driven productsBackground in consulting, investment banking, or strategy - especially if you’re eager to pivot into productWe encourage you to apply if youBring 5+ years of product management experience and want to step into a leadership roleHave 1–3 years of experience in analytical or strategic roles and are eager to pivot into product managementCome from a specialist background in UA, Growth, Design, Development, or Analytics and want to evolve into productDemonstrate an ownership mentality, value experimentation, and believe in testing, learning, and iterating fastWhat We OfferJoin one of Region’s and the world’s most ambitious mobile and AI app publishersWork on products that matter at scale with millions of users, fast growth, and measurable outcomesBe part of a culture that lives and breathes A/B testing. Data is our language, and experiments are our daily routineWork in a high-growth environment where learning is rapid and ownership is realWe value clarity over noise. We move fast, but we communicate even faster and simplerCompetitive compensation and benefits that reward high impact. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s successUnmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journeyWe invest in people, not just products. Whether you come from product, growth, engineering, design, or adjacent industries, we believe potential, curiosity, and ownership matter most.This role is a gateway to leadership at AppNation. We expect our PMs and Specialists evolve into Studio Leads or even Founders within our ecosystem. We do not just hire for today, we invest in the future leaders of AppNation.The Recruitment ProcessWe’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:First Interview – A short conversation with our People & Culture team to get to know you, your background, and your career goals.Case Study – A practical assignment where you’ll showcase your expertise, strategic thinking, and problem-solving skills.Technical Interview – A deep dive with the lead, focusing on role-related knowledge, experience, and your approach to challenges.Team Interview – Meet your potential teammates, learn more about how they work, and explore how you’d collaborate together.Department Lead Interview – A focused discussion with the department’s leadership team to align on expectations, priorities, and how your expertise can drive impact within the team.CEO Interview – A one-on-one conversation with our CEO to align on long-term goals, culture, and vision.Final Decision – We’ll get back to you within a few days with our decision.Join us – We are not looking for employees. We are searching for the future leaders of AppNation.Before You ApplyAt AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.

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