Product Marketer

About TotaLiteAt TotaLite, we lead the change in asset monitoring, revolutionising how we observe real-time movements of essential infrastructure, such as railways, bridges and (heritage) buildings. Our secret weapon? A cutting-edge optical sensor technology that pushes the envelope, enabling us to detect structural displacements with millimeter precision. Get 24/7 insights on movements through our cloud-based platform and set automatic alerts to avoid failure and downtime.TotaLite merges solid, time-honored values with the agility of a startup. We’ve rallied a top-tier team around the best of both worlds: commitment, trust, integrity, and innovation from our parent company, combined with the speed, flexibility, and creative freedom inherent in startup culture. This unique blend has poised us for remarkable breakthroughs. We expand our footprint online to increase our presence in new markets and regions, so we are seeking a driven, knowledgeable, and skilled individual to build solid content marketing with us. About the roleAs our Product Marketer, your creativity will be the fuel that powers TotaLite’s presence across the digital universe and accelerates TotaLite’s growth. You are accountable for increasing the TotaLite awareness in the market, supercharge our marketing and significantly increase the number of inbound leads. Your mission is to craft compelling content that turns heads, wins hearts, and educates our audience about the undeniable value of TotaLite. Ready to leave a digital footprint that's impossible to ignore? Here’s how you’ll make your mark: Messaging 💬: Develop clear, differentiated messaging that resonate with our target audiences. Customer Insights 💡: Conduct market research, customer interviews, and competitive analysis to inform product and marketing strategies.Content Creation ✍️: You'll be the mastermind behind engaging content that showcases the value of TotaLite, the success of our customers, the stunning rocket science of our technology, the awesomeness of our team and other cool stuff that resonates with our audience. Collaborate with TotaLite team and external designers to create compelling content—case studies, whitepapers, videos, and more.Content Calendar Management 📆: With your organizational prowess, you'll build and manage a content calendar that keeps us on track, ensuring a steady stream of awe-inspiring content. You’ll steer our social ship, mainly navigating through the waters of LinkedIn, engaging our community and expanding our digital footprint. Also keep an eye open for other engaging communities and channels, e.g. Reddit, industry channels; Lead Campaigns 📺: Jump into the driver’s seat for our LinkedIn paid campaigns and Google Ads. Use emailing to build an engaging community of existing customers and leads interested in TotaLite and emerging trends in data-driven infrastructure management.Experiment with AI 🧠✨: We want to be at the frontier of innovation, so we use the latest tooling. Use this freedom to experiment with AI and boost your content creation processes;You won't be going solo 🙌; you’ll be in lockstep with our amazing team. Gathering ideas, sharing key updates, and infusing our collective efforts with your unique flair. What makes you successful as a candidate?3+ years of experience in B2B product marketing;Proven success in launching and scaling products;You have a minimum hbo, BSc or MSc degree in Marketing, Business, Communications, or a related field;You love to be online, reach out and work with the latest marketing tools;You are enthusiastic, creative and take initiative; Strong storytelling, writing, and communication skills.You have affinity with tech and like to be part of dynamic startupYou have excellent English language skills, both written and verbal. Is this something for you? If you’re buzzing with creative energy, ready to tackle new challenges, and excited about making a tangible impact, we’re looking for you. Whether you’re a seasoned content creator or a talented newcomer with a fresh perspective, TotaLite offers a canvas for your creativity. Why you’ll love working hereYou’ll be working in a fast-growing dynamic startup with customers across the globe 🌎Work-life balance: we enable people to work in ways that suit their working style, which is why we offer flexible hours and hybrid-working.Opportunities for professional growth and development.A supportive and collaborative team culture.Competitive salary and great pension and insurance arrangements.Work from our amazing office in the city centre of Rotterdam only a short walk from the train stationAre you interested?Please visit our Company Page to find out more on what it is like to work at TotaLite. For further information, please contact Koen Hiemstra, koen@totalite.io.After you have appliedYou will receive an automated confirmation-email of the receipt of your application.When we see a match, we will invite you for the first interview within a couple of days. Of course, you will also receive a message if we will not invite you;After a successful first round, you will be invited for the second round; and a third round follows to get to know the brand ambassador of our teamIf we are both still positive after the interviews, we will make you an offer, and with that we hope to welcome you at TotaLite!Disclaimer for recruitment agencies:TotaLite does not accept any unsolicited applications from recruitment agencies. Acquisition to TotaLite Recruitment or any TotaLite employee is not appreciated.