Product Marketing Manager, contract role (Ads/Media Agency)

This is a contract role ending on the first week of July 2026.Responsibilities:Serve as a subject matter expert for assigned products or features, providing market analysis, trend insights, and recommendations for product development and marketing strategies.Lead marketing planning for regional or functional teams, including portfolio reviews, goal prioritization, and audience targeting.Develop and execute go-to-market strategies for new products and features, including positioning, messaging, and campaign planning.Build and track metrics to measure product performance, market opportunity, and campaign effectiveness, both quantitative and qualitative.Develop user insights to inform product development and marketing strategies, advocate for user experience improvements, and drive engagement.Drive brand positioning, value propositions, and messaging strategies, adapting communication for different audiences and channels.Create, iterate, and publish marketing content aligned with product strategy, collaborating with cross-functional teams and production teams to ensure quality and consistency.Plan, manage, and optimize medium- to large-scale campaigns across multiple channels to achieve business objectives and key results (OKRs).Identify research needs, manage internal and external user research, and incorporate findings into marketing and product strategies.Requirements:Proven expertise in product positioning, campaign management, and go-to-market strategies.Strong analytical skills and experience with data synthesis, market sizing, and business metrics.Deep understanding of consumer behavior, brand management, and storytelling.Experience in client/partner management and advising cross-functional teams.Demonstrated ability in situational leadership, project management, and executing multi-channel campaigns.Strong knowledge of industry trends, marketing briefs, and scalable communication strategies.