Product Marketing Manager

We’re looking for a Product Marketing Manager to drive go-to-market plans, lifecycle initiatives, and product positioning for exchange feature. You’ll bridge product, data, and creative strategies, thriving in a fast-moving, high-ownership setting. Working closely with product managers, growth teams, and analytics, you’ll build compelling stories that resonate with varied markets and user audiences.Key ResponsibilitiesCollaborate with product, strategy, data, and analytics teams to own the roadmap for Exchange (Advanced) and main app (Mainstream) verticals, aligning on priorities and customer feedback loops.Develop differentiated value propositions for a competitive global market.Define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and map tailored user journeys.Lead creative/copy positioning and brief submissions for growth teams to execute impactful, localized campaigns.Partner with product, marketing, and growth teams to manage go-to-market planning for feature launches, ensuring timely, scalable, and data-informed campaigns.Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition.Coordinate with local market and growth teams to adapt messaging for region-specific rollouts, incorporating localization, local behavior, and competitive landscape.Conduct market trend analysis and competitive benchmarking to identify opportunities and threats.Run user interviews, feedback loops, and surveys to understand pain points and enhance UX/messaging.Share insights with product and growth teams to inform prioritization and positioning strategies.Design lifecycle programs to drive user activation, trading volume, and long-term retention.Create promotions, streaks, and incentive programs to reward engagement and boost retention.Collaborate with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows.Define KPIs for funnel metrics, retention, and campaign impact in collaboration with growth and product teams.Requirements5+ years of product marketing experience, ideally in crypto or fintech.Proven track record of launching and scaling products or platforms, driving adoption and revenue growth.Exceptional communication and copywriting skills, with the ability to distill complex concepts into engaging, conversion-focused stories.Strong collaboration skills, with experience in cross-functional teams and fast-paced settings. Action-oriented mindset.Analytical proficiency in marketing analytics and user research tools.Experience in regulated industries (e.g., financial services) or familiarity with SFC regulations is a plus.Holding a valid RTW. Interested? Apply NOW or email me at Harry@mcgtalent.io.