Product Marketing Manager

Job DescriptionAbout UsVT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.Your Role in VT MarketsAs Product Marketing Manager, you will report to the Head of Integrated Marketing & Promotions based in Singapore as part of the Global Marketing Centre of Excellence (COE). You will play a critical role in positioning VT Markets' trading products and services across global markets, working closely with product development, regional marketing teams, business development, and client relations teams. Your primary impact will be driving product adoption and market penetration through strategic positioning, competitive intelligence, and go-to-market strategies that resonate with traders across our 160+ country footprint.Job RequirementsWhat Makes You a Great FitQualification & Experience:Bachelor’s degree in marketing/communications or related field.Minimum of 6 years of experience in a marketing position, preferably in the financial industry.Technical and Functional skills:Working knowledge of Microsoft Office Suite. Experience with marketing automation, Google Analytics, Power BI, preferred.Experience with advertising campaigns, integrated marketing Experience in marketing material preparation from brainstorming new initiatives through implementation.Soft Skills:Strong analytical background.Excellent organisational, time management and interpersonal skills.Excellent listening, written and verbal communication skills.Driven, passionate and independent worker who is also a great team player. Strong proficiency in English written and spoken language a must. Ability to converse in Chinese language will be advantageous.Job ResponsibilitiesYour responsibilities will includeBuilds market product/marketing plans.Serves as a single point of contact on marketing issues and resolution.Coordinates the development and review of communication materials with appropriate resources.Leads development of marketing collateral to support marketing plans.Coordinates with public relations to support marketing initiatives.Previous marketing experience developing and managing automated, journey-based omnichannel campaigns preferred.Previous marketing experience with alternate funding arrangements preferred.Use data and analytics to draw meaningful insights and trends to guide marketing strategy.Collaborate with the regional and global marketing teams to create new multi-channel marketing initiatives, including development, implementation and measuring results.Coordinate with external partners (suppliers etc.) and internal teams to ensure seamless execution of campaigns and events.Manage the development and manage fulfillment of collateral and brand materials. Ensure content is regularly updated and accurate.Ensure quality assurance for marketing materials and promotions.Partner with the marketing technology team to ensure proper measurement of relevant KPIs.Liaise with Design team to manage implementation of content & campaign materials.Work directly with web developers to maintain websites with approved up-to-date materials and content.What Success Looks LikeSuccessfully position VT Markets as a preferred choice for specific trading segments through differentiated product messaging and strategic market positioning.Drive measurable increases in new product uptake and client engagement across target markets through effective go-to-market execution.Establish VT Markets as a data-driven organization where product decisions are informed by market insights and customer feedback loops you establish.Job BenefitsWhat We OfferAs official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.Your journey after applyingFirst round interview with our talent acquisition partnerSecond round interview with the hiring manager