Product Specialist - Kitchen

Key Responsibilities:Tracks global competitors sensing for home appliance to provide an assessment of market opportunities, gaps in the portfolio, consumer preferences, competitive threats and more, to allow formation of a strategy and GTM plan, direct R&D development and support product life cycle management.Provides Trade Marketing/ Sales with effective selling tools such as product specifications, benefits and features, competitive comparisons, consumer insights and liaison with category management team.Leads within marketing and with other key departments (e.g., engineering, sourcing, supply chain, legal, creative services, market research) to develop and launch product and packaging innovations based on consumer needs and market opportunities/ trends.Plans for and utilize market research to affect key marketing plans and decisions.Develops ideas for improvement of the Dawlance product offering based on market needs, arranges for their approval and participates in their implementation;Analyze and suggest right price for the right value offered to the consumers for each SKU using PVL, the six sigma tool.Enhance brand worth through product/feature/dealers training and seminars.Evaluates all sales branches according to the assigned category of products.Execution of IPDP.Responsible for the management of product contents and service to enhance the brand positioning.Reviews all inbox collaterals including user manuals and documentation to maintain accuracy and consistency.Provides the sales team with the necessary technical expertise to enable them to sell the products.Works with Sales and Finance departments to determine pricing and promotion strategies and programs; evaluate profit impact of programs.Coordinates new product technology developments, product introductions, and model launches in support of product sales, demand, launch marketing, service teams. Develop Annual Operating Plan document including month wise / model wise/ dealer wise sales forecast for the assigned category for each fiscal year.New Product Development through IPDP is led by the category manager along with R&D, Quality, Service, Supply Chain, and Manufacturing to ensure timely launches as per plan.Responsible to perform all omni channel related tasks for the respective category and / or as assigned Perform other duties as assigned by management.Requirements:Education:Master’s / MBA in MarketingCandidates also having background in engineering will be preferred. Experience:2-5 years