Programmatic Media Supervisor

Programmatic Media Supervisor Cardinal Digital Marketing is looking for a Programmatic Media Supervisor who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Programmatic Media Supervisor will report directly to the Media Director who will assist with strategic development, planning, and team management, but the Programmatic Media Supervisor should own all media strategy, planning, execution, analysis and reporting, and be comfortable leading client communication. The Programmatic Media Supervisor should have strong client facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. The ideal candidate will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work. Job Summary Successful end to end management & strategic oversight of designated paid media accounts. Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. Manage a small team of 1-2+ Media Managers (growing larger over time), guiding work, delegating tasks & working to develop their strategic & technical skillsets. Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings. Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts. Responsible for generating reporting, writing insights & communicating with the client for designated accounts. Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions. Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed. Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). Responsible for continual testing, verification & improvement of full-funnel structures.Requirements: 6-8+ years of Paid Media experience Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month. Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels. Extensive experience in campaign management & strategy across programmatic ad platforms, including DSPs (The Trade Desk, Cadent, Illumin, Viant, StackAdapt, DV360, etc.), DMPs, and other data and ad tech partners. Experience directly managing campaigns, as well as working with partners via managed service. Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.) Experience with full funnel strategy, video, lead generation. Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. Team management experience.