Public Relations Account Coordinator

Job description Stanton & Company is seeking an Account Coordinator who is energetic, creative, understands the media landscape, and possesses strong writing skills to support key accounts. Our clients are in the healthy, active living category, including health and wellness, beauty, fitness and sports, and natural foods. This position involves working with both brands and experts, so a combination of personal PR and brand/CPG experience, along with a genuine interest in these areas, is highly desirable. The Account Coordinator must be a self-starter and a great multitasker, proactive and eager to dive in.Responsibilities:Support Assistant Account Executive/Account Executive/Supervisor/Director in the development and execution of communication strategies and plansConduct research, monitor trends, and gather category insights to support business development and client campaignsCreate and manage national, regional, and local media lists across client verticalsConduct press outreach to promote a range of lifestyle and consumer brands in the marketplaceCoordinate mailings/product launch timelines, PR plans, media lists, and status reportsOrganize and support media and influencer events and media tours (desksides)Write public relations materials: press releases, bios, fact sheets, media briefs, etc.Create, vet, and manage influencer lists across verticals; support influencer campaignsResearch and manage award submissions and speaking opportunitiesManage daily account tasks, conduct media audits, and support admin work for client accountsAttributes:Strong communication skills, both written and spokenMedia know-how across categories (health and wellness, beauty, business, lifestyle, etc.)Social media savvy with an understanding of how PR and digital work hand-in-handProactive multitasker and self-starterWorks efficiently with an exceptional ability to manage multiple projects and meet tight deadlinesCharismatic, high-energy, and a team playerAppreciation for brands and personalities that promote healthy/active livingExperience working with influencers and an understanding of influencer networks and opportunitiesA pulse on the broader marketplace (health and wellness, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunitiesExperience: Public relations internship or in-house experience required