Regional Assistant Manager, Performance Marketing

The incumbent is responsible for driving ZUS App user retention and revenue across multiple countries by overseeing performance marketing strategies and developing scalable playbooks tailored to regional markets.This role supports mature market campaigns, designs strategies for new market entry, monitors country-specific new user acquisition efficiency, and collaborates with loyalty marketing to ensure high-quality users and enhanced retention. The ideal candidate will supervise campaign execution, leverage data-driven insights, and develop scalable playbooks to align with regional business objectives and sustain user base expansion.Job ResponsibilitiesSupport Mature Market Performance Marketing Strategy by leading the enhancement and optimization of performance marketing campaigns (e.g., paid social, search, display, emerging platform, format) in mature markets to maintain and grow user acquisition and engagement.Develop tailored performance marketing strategies for new market entry, focusing on acquiring new users through localized paid campaigns and channel selection with deep understanding of each platform and publisher’s natural user behaviour and focus.Oversee the execution of market entry campaigns, including A/B testing, budget allocation, and creative development, to achieve cost-effective user acquisition.Work closely with the Regional Assistant Manager, Loyalty Marketing to align performance marketing campaigns with loyalty strategies, ensuring high-quality new users who are primed for retention.Create and refine performance marketing playbooks that outline scalable strategies, optimization techniques, and best practices for both mature and new markets.QualificationsBachelor's Degree in Business, Management or Marketing. 5+ years of experience in performance marketing, digital advertising, or user acquisition roles, with at least 1–2 years in a supervisory or strategic capacity.Experience in a high-growth startup, digital platform, e-commerce, or mobile-first company.Understanding of regional consumer behavior, cultural nuances, and regulatory frameworksProven track record of delivering growth in a regional or multi-market context.Proven track record of managing multi-channel paid campaigns (Tiktok, Google, Meta, SEM)Expertise in configuring, optimizing, and managing campaigns on leading performance marketing platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising networksProficient in advanced analytics tools (e.g., Google Analytics 4, AppsFlyer) for tracking campaign performance, user acquisition metrics, and multi-touch attribution modelling.Experience with automation platforms (e.g., Smartly.io) and bid management tools to streamline campaign execution and enhance ROI.Understanding of cross-Functional Metrics: Familiarity with loyalty marketing metrics (e.g., retention rates, customer lifetime value, in-app event) to support collaboration with loyalty teams and ensure new user quality.