Regional Brand & Community Lead

Important - This role requires the successful applicant to operate through their own Limited Company (business to business relationship).About BON CHARGEBON CHARGE is a rapidly scaling global wellness technology brand, dedicated to optimising human performance, recovery, and sleep through science-backed light and infrared technology. With an expanding product line from red light therapy devices and PEMF mats to circadian lighting and EMF protection we’re growing fast, with 100%+ year-over-year growth and global customers in over 137 countries.We move at a lightning pace and expect excellence, accountability, and creative problem-solving from every member of our team.The RoleThis is not a traditional “Community Manager” role. This is cultural architecture.We’re looking for a Regional Head of Brand and Community to become the face and heartbeat of BON CHARGE within your region, igniting a movement around our lifestyle and pioneering a new era of wellness culture.You’ll unite consumers, wellness leaders, media, practitioners, and brand advocates into a thriving, loyal, and vocal community. Think mini-founder energy: entrepreneurial, socially magnetic, commercially savvy, and deeply connected to the pulse of your region.Your mission: turn BON CHARGE from a premium wellness brand into a cultural movement in your market.What You'll Lead1. Regional Community Strategy & GrowthBuild and execute a community strategy that aligns with our global vision and feels native to your region.Identify cultural opportunities: Cities, subcultures, wellness hubs, and institutions to expand influence.Establish scalable community “hubs” that create belonging and momentum.Localise global campaigns into culturally resonant executions.2. Ambassadors, Influencers & Practitioner EcosystemBuild relationships with high-calibre local talent: creators, experts, athletes, practitioners, studios, and wellness entrepreneurs.Recruit and activate influential ambassadors (quality over volume) aligned with BON CHARGE’s premium brand positioning.Support and collaborate with local Scientific Advisory contributors.3. Events & Experiences (IRL + Digital)Lead unforgettable BON CHARGE events, activations, partnerships, and VIP experiences.Build rituals and recurring community-led experiences across the region.Integrate online/offline funnels to turn engagement into advocacy and adoption.4. Local Digital Community DevelopmentShape regionally relevant content and storytelling with HQ support.Source transformations, UGC, ritual content, and local community stories.Track emerging wellness, longevity, beauty, and tech trends unique to your region.5. Voice of the CommunityGather and translate insights into clear recommendations for Product, Marketing, PR, CX, and Brand.Build systems to collect case studies, testimonials, and consumer impact stories.6. Local PR & Media InfluenceAct as a local spokesperson (with training).Support regional PR agencies with storytelling angles, talent, and media opportunities.Build meaningful relationships with journalists, editors, podcasts, and wellness media.7. Partnerships & Ecosystem BuildingDevelop premium partnerships with gyms, hotels, spas, biohacking studios, universities, corporates, and cultural leaders.Embed BON CHARGE into the spaces that shape culture and influence trends.Success MetricsYour success will be measured by the community you build, the cultural heat you generate, and the commercial influence that follows.Community & GrowthGrowth of regional subscribers and engaged community sizeEvent attendance & repeat participationIncrease in UGC, testimonials & transformation storiesQuality of ambassador networkBrand & AwarenessRegional earned media (quality and volume)Brand sentiment, NPS and cultural relevance upliftQuality partnerships established per quarterCommercial Influence(Not a sales role—measured on impact, not targets)% of revenue influenced via community funnels & partnershipsEvent ROI & impactAffiliate/ambassador uplift via community strategyEngagement & RetentionIn-person and digital community engagement ratesAmbassador retention & momentumGrowth of recurring rituals and community hubsInternal ContributionQuality of insights fed to HQDelivery of regional roadmap and execution standardsWhat Year One Success Looks LikeBON CHARGE becomes known, recognised and talked about within the region’s wellness and culture circlesA loyal, self-sustaining community hub network exists across key citiesEarned media and partnerships fuel organic cultural heatRegional “faces of BON CHARGE” emerge (experts, creators, ambassadors)The brand evolves locally from product to lifestyle to movementWho You AreThis role suits someone who is:A connector, a cultural insider, and a natural storytellerEntrepreneurial and comfortable building at scaleSocially fluent, relationship-driven, and highly credible in wellness/culture circlesEnergised by people, experiences, partnerships, and community-buildingObsessed with wellness, longevity, biohacking, or performance lifestyle trendsOther RequirementsMust be London-basedFlexible to travel within the GCC when required.Engagement TermsFull-time (B2B)Competitive remunerationRemote work