Regional Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.Why Join Us At LUXASIA, we believe there is beauty within every talent - that is you.We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?Position PurposeRegional Brand Manager (MY & SG), is responsible to drive brand growth, visibility, and equity for a premium Mother & Baby brand in Malaysia and Singapore by developing and executing strategic brand plans, managing product portfolios and key retailer relationships, delivering consistent brand experiences across all customer touchpoints.The role requires strong cross-functional ownership & coordination with sales, retail, digital, and distributor teams to ensure brand alignment and commercial success in both markets.Main Roles And ResponsibilitiesBusiness Strategy & LeadershipLead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goalsBrand Strategy & PlanningDevelop and execute annual brand marketing plans aligned with global guidelines and local market needsLocalize global brand strategies to ensure relevance in Malaysia and SingaporeConduct market and competitor analysis to identify opportunities, threats, and white spaceProduct Portfolio & Go-to-MarketManage product launches from planning to execution, ensuring timely delivery and alignment across channelsWork closely with sales teams and retailers (online and offline) to develop GTM (go-to-market) strategies for new productsMonitor product performance and recommend actions (pricing, promotion, phase-out) as neededMarketing Campaigns & Content DevelopmentPlan and execute 360° marketing campaigns including digital, in-store, PR, and socialDevelop localized assets in line with brand identity (key visuals, POSM & Video)Coordinate with global teams for approvals and guidance on brand messagingManage the social media platforms for the brand with locally relevant content (calendar and content planning)Digital & E-commerce ActivationCollaborate with e-commerce teams and digital partners to enhance brand presence on platforms such as Lazada, Shopee, and D2C sitesOptimize digital campaigns for awareness, engagement, and conversionOversee influencer and KOL activations tailored to parenting and premium lifestyle audiencesRetail & Trade MarketingEnsure consistent brand presence in-store (modern trade, baby boutiques, department stores, ecommerce)Plan retail campaigns, VM, and brand training for frontliners and partner staffOptimize assortment strategy by retailer and seasonsResponsible for the B2B initiatives as the brand expert and P&L owner in market ( baby fairs, trade fairs, institutional sales)Support key account teams with trade marketing initiatives and brand toolkitsBudget & ROI ManagementManage marketing budgets efficiently and ensure spending aligns with brand prioritiesTrack ROI on campaigns and promotions, providing post-mortem analysis and recommendationsStakeholder & Partner ManagementWork closely with internal teams (sales, logistics, finance) and external partners (media, creative agencies, PR)Liaise with global/regional brand teams to align brand priorities and performanceRequirementsBachelor's degree in marketing, Business, or related fields5+ years of brand management experience, preferably in premium or parenting/lifestyle categoriesStrong understanding of Malaysia and Singapore marketsExperience working with distributors, modern trade, and online platformsCreative thinker with strong analytical and project management skillsExcellent communication skills and stakeholder managementExperience in mother & baby category preferredDo you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?If so, you are the one we are looking for. JOIN US and let's grow together.Championing Diversity, equity and inclusionLUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ . If you have a question for us, please drop us an email here.We regret to inform you that only shortlisted candidates will be contacted. Thank you.Recruitment Privacy NoticeBy proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.Note to staffing agenciesPlease DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.