Regional Chief Marketing Officer (CMO)

Location: Mexico City or State of Mexico (Hybrid On-site)Contract Type: Permanent / Full-timeCompensation: Competitive and negotiable based on experienceAvailability: Immediate or upon relocation to Mexico CityWork Model: Hybrid (minimum 2 days per week on-site)About Our ClientOur Client is a leading fintech company with over 20 years of experience in digital payments, transactional services, and financial technology solutions across Latin America. With a strong presence in Colombia and Mexico and upcoming expansion into Guatemala, the company has been recognized as a Great Place to Work for the past four consecutive years.Their culture is defined by autonomy, innovation, and collaboration, emphasizing speed of execution, adaptability to change, and continuous learning. The organization promotes an open-door policy and fosters a fast-paced, multicultural, and results-driven work environment.Purpose of the RoleThe Regional Chief Marketing Officer (CMO) will be responsible for designing, leading, and executing the integrated marketing and communications strategy for Latin America, ensuring that every initiative drives revenue growth, profitability, and brand positioning within the fintech ecosystem.This is a hands-on executive role combining strategic vision and operational excellence, driving demand generation, digital marketing, branding, public relations, and data-driven decision-making to strengthen Our Client’s regional presence.Key ResponsibilitiesDefine and execute the regional marketing and communications strategy aligned with the company’s financial and growth objectives.Lead integrated ATL, BTL, and digital campaigns focused on both B2B and B2C demand generation.Manage and optimize the end-to-end conversion funnel, ensuring strong metrics on ROI, CAC, CLV, and ARPU.Strengthen corporate reputation and regional visibility through media relations, public relations, and industry events.Develop content and brand strategies tailored to clients, merchants, and strategic partners.Position company executives as recognized thought leaders within the fintech sector.Plan and oversee corporate events, conferences, and branding activations.Integrate advanced analytical and marketing tools (HubSpot, Tableau, BI) to support data-driven decisions.Lead, develop, and inspire regional marketing teams, fostering innovation and cross-country collaboration.Identify and manage strategic partnerships and co-marketing alliances with banks, fintechs, and key industry stakeholders.Oversee crisis communication and reputation management across multiple markets.Profile RequirementsBachelor’s degree in Marketing, Communications, Business Administration, or related fields.Master’s degree or postgraduate studies in Digital Marketing, Strategic Communications, Commercial Management, or MBA (preferred).At least 10 years of total experience in marketing, including 5+ years in regional leadership roles across Latin America.Proven background in fintech, payments, digital banking, B2B SaaS, or financial services.Deep knowledge of Mexican and Colombian markets (experience with Guatemala is a plus).Fluent or bilingual English (mandatory).Proficiency in HubSpot, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms.Strong skills in strategic communication, data analytics, leadership, and ROI optimization.Ability to thrive in fast-paced, changing, and multicultural environments with strong resilience and ownership.Core CompetenciesStrategic and inspirational leadership.Analytical and financial mindset.Executive-level communication and influence.Creativity, innovation, and problem-solving.Results-driven and accountable.Adaptability, resilience, and agility in change management.Compensation and BenefitsPermanent contract with competitive, negotiable salary.Hybrid work model (2 days on-site in Mexico City or State of Mexico).Regional travel (approx. 6 trips per year) and access to international training programs.Private medical insurance and above-market benefits.Growth opportunity within a well-established, expanding fintech organization operating across Latin America.Location and EligibilityWe are seeking professionals who currently reside in Mexico (preferably in Mexico City or the State of Mexico) or are willing to relocate.Candidates of any nationality are welcome to apply, provided they hold valid legal status to work in Mexico.How to ApplyIf you have the experience, leadership, and vision to drive the regional marketing strategy of a high-growth fintech company, apply directly via LinkedIn or send your updated résumé to:cv@zeusrh.com Subject: Regional CMO